Head Digital Marketing

OverviewThe Head of Digital Marketing / Social Media will be the strategic leader responsible for shaping, strengthening, and amplifying the organization's digital presence across all social media platforms. This role requires an innovative, data-driven professional who thrives on building online communities, enhancing brand reputation, driving high-impact content strategies, and leading digital transformation initiatives.The ideal candidate will bring a powerful blend of content leadership, analytics, creative storytelling, crisis monitoring, and team management to position the organization as a leading voice in the digital space.Key ResponsibilitiesStrategic Leadership- Develop and execute a comprehensive social media strategy aligned with organizational vision, academic priorities, and communication objectives.- Drive brand visibility, engagement, and sentiment management across all platforms.- Lead digital campaigns to support admissions, events, placements, research visibility, and thought leadership.Content & Creative Direction- Oversee high-quality content creation (videos, reels, stories, thought pieces, testimonials, faculty highlights, research campaigns).- Build a strong digital storytelling pipeline to highlight achievements, initiatives, and brand narratives.- Lead collaborations with influencers, alumni, industry experts, and media partners.Community Engagement & Reputation Management- Monitor social conversations, respond appropriately, and improve audience engagement.- Manage online crises, negative feedback, and reputation-sensitive matters with maturity and tact.- Build organic and paid strategies to increase followers, views, and brand affinity.Data, Analytics & Performance Measurement- Drive analytics-led decisions through dashboards, KPIs, and trend analysis.- Detailed tracking and reporting of key metrics, conversion data, and ROI to ensure your campaigns deliver results- Monitoring CPC, CPL, and CRO in real time to boost lead quality, reduce costs, and maintain a healthy sales pipeline. This ensures every marketing rupee delivers maximum returns.- Optimize ads, campaigns, budgets, and platform-specific strategies based on insights.- Track ROI and provide monthly performance reports to leadership.- Optimize website structure, speed, UI/UX, and landing page layouts as per the user and google to boost engagement and conversions.- Continuous monitoring and optimization of bids, keywords, and ad copy to improve performance and reduce wasted spend.Team & Process Management- Lead a cross-functional team of social media managers, designers, videographers, and content writers.- Build workflows, publishing calendars, approvals, and brand guidelines.- Collaborate closely with Admissions, HR, Academics, and Corporate Communications.QualificationMaster's degree in Marketing, Mass Communication, Digital Media, or equivalent preferredRequired Skills & Competencies- Experience Required: 10–15 years in Digital Marketing, Social Media Strategy, Brand Management, or related fields- Proven track record in leading large-scale social media operations for top universities, corporations, or brands- Expertise in campaign management, digital analytics tools, SEO/SEM, and performance marketing- Strong understanding of brand management, PR, and digital crisis communication- Excellent storytelling, copywriting, and public engagement skills- Ability to manage simultaneous projects and lead a creative team- Highly proactive, innovative, and updated with global social media trendsKey Performance Indicators (KPIs)- Growth in followers and engagement across all platforms- Enhanced brand sentiment, social media presence, and digital reputation- Campaign ROI, cost-efficiency, and lead/acquisition metrics- Quality and consistency of content- Response time and crisis handling effectiveness- Internal stakeholder satisfaction