Head Digital Marketing

OverviewThe Head of Digital Marketing / Social Media will be the strategic leader responsible for shaping, strengthening, and amplifying the organization’s digital presence across all social media platforms. This role requires an innovative, data-driven professional who thrives on building online communities, enhancing brand reputation, driving high-impact content strategies, and leading digital transformation initiatives.The ideal candidate will bring a powerful blend of content leadership, analytics, creative storytelling, crisis monitoring, and team management to position the organization as a leading voice in the digital space.Key ResponsibilitiesStrategic LeadershipDevelop and execute a comprehensive social media strategy aligned with organizational vision, academic priorities, and communication objectives.Drive brand visibility, engagement, and sentiment management across all platforms.Lead digital campaigns to support admissions, events, placements, research visibility, and thought leadership.Content & Creative DirectionOversee high-quality content creation (videos, reels, stories, thought pieces, testimonials, faculty highlights, research campaigns).Build a strong digital storytelling pipeline to highlight achievements, initiatives, and brand narratives.Lead collaborations with influencers, alumni, industry experts, and media partners.Community Engagement & Reputation ManagementMonitor social conversations, respond appropriately, and improve audience engagement.Manage online crises, negative feedback, and reputation-sensitive matters with maturity and tact.Build organic and paid strategies to increase followers, views, and brand affinity.Data, Analytics & Performance MeasurementDrive analytics-led decisions through dashboards, KPIs, and trend analysis.Detailed tracking and reporting of key metrics, conversion data, and ROI to ensure your campaigns deliver resultsMonitoring CPC, CPL, and CRO in real time to boost lead quality, reduce costs, and maintain a healthy sales pipeline. This ensures every marketing rupee delivers maximum returns.Optimize ads, campaigns, budgets, and platform-specific strategies based on insights.Track ROI and provide monthly performance reports to leadership.Optimize website structure, speed, UI/UX, and landing page layouts as per the user and google to boost engagement and conversions.Continuous monitoring and optimization of bids, keywords, and ad copy to improve performance and reduce wasted spend.Team & Process ManagementLead a cross-functional team of social media managers, designers, videographers, and content writers.Build workflows, publishing calendars, approvals, and brand guidelines.Collaborate closely with Admissions, HR, Academics, and Corporate Communications.QualificationMaster’s degree in Marketing, Mass Communication, Digital Media, or equivalent preferredRequired Skills & CompetenciesExperience Required: 10–15 years in Digital Marketing, Social Media Strategy, Brand Management, or related fieldsProven track record in leading large-scale social media operations for top universities, corporations, or brandsExpertise in campaign management, digital analytics tools, SEO/SEM, and performance marketingStrong understanding of brand management, PR, and digital crisis communicationExcellent storytelling, copywriting, and public engagement skillsAbility to manage simultaneous projects and lead a creative teamHighly proactive, innovative, and updated with global social media trendsKey Performance Indicators (KPIs)Growth in followers and engagement across all platformsEnhanced brand sentiment, social media presence, and digital reputationCampaign ROI, cost-efficiency, and lead/acquisition metricsQuality and consistency of contentResponse time and crisis handling effectivenessInternal stakeholder satisfaction