Data-Driven Digital Transformation Specialist

22 hours ago

delhi, India beBeeMarketing Full time

Job Title: Digital Marketing Manager Job Summary:Lead advanced digital analytics for digital marketing channels. Own the Net Satisfaction Score by leveraging data-driven insights, managing daily sentiment alerts, and delivering actionable reporting.Monitor and analyze Net Satisfaction score daily; investigate root causes of negative sentiment and recommend data-driven solutionsContinuously come up with ways to improve NSS by proactively sorting issues related to customer experience, Website, platforms, or any other pain pointsDevelop and maintain comprehensive dashboards and reports on website and digital marketing performance using advanced Excel, Salesforce, GA4, Demandbase, and other analytics toolsPerform deep-dive analyses on customer behavior, website journeys, conversion funnels, and campaign effectiveness to identify actionable trends and insightsTrack and report on key digital KPIs: Marketing Influenced Pipeline, traffic sources, engagement, conversion rates, sentiment trends, and customer feedback loopsCollaborate with Offer Managers, Support, and HR to provide data-backed recommendations for customer experience improvementsConduct customer outreach (calls/emails) to clarify issues, gather qualitative feedback, and validate analytics findingsPresentation findings and actionable insights to digital, marketing, and leadership teams, translating complex data into clear business recommendationsContinuously evaluate and implement new analytics tools and best practices to enhance reporting and measurement capabilitiesDocument customer pain points and ensure feedback is routed to relevant teamsMeasure and report on the effectiveness of digital marketing campaigns, providing actionable insights on performance, ROI, and optimization opportunities.Required Skills and Qualifications:Post Graduate Degree in marketing, Business, Analytics, or Digital Marketing4+ years of experience in digital analytics, customer experience analytics, or digital marketing analyticsProven expertise in advanced Excel (pivot tables, macros, data visualization), Salesforce, GA4, and Demand base (or similar platforms)Strong track record of building and optimizing analytics dashboards and reportsPrior experience of working on Medallia will be a plusAbility to translate complex data into actionable insights and business recommendationsExcellent communication and stakeholder management skillsCustomer-centric, proactive, and comfortable with direct outreachBenefits:Enhance your career growth in digital analytics with our company's innovative environmentWork with experienced professionals who are passionate about improving customer experiences through data-driven insightsGrow as an expert in advanced digital analytics, leveraging cutting-edge technologies and methodologiesTake ownership of critical projects, developing strategic recommendations for business improvementEnjoy continuous learning opportunities, helping you advance in your fieldOthers:We are committed to promoting diversity, equity, and inclusion within our workplaceWe offer flexible work arrangements and remote collaboration optionsProfessional development programs for personal and professional growthCompetitive compensation and benefits package

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