Google and Meta Ads Expert

22 hours ago


madhya pradesh, India Discover WebTech | Redefining Possibilities with AI, Smart Apps & Future-Ready Digital Solutions Full time

About the role:

We are seeking a highly skilled Google & Meta Ads Specialist to manage and optimize paid advertising campaigns across Google Ads and Meta platforms (Facebook & Instagram). The ideal candidate will have hands-on experience in driving performance marketing, improving ROI, and scaling campaigns for international markets.

Key Responsibilities:

Plan, create, and execute Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram) campaigns.

  • Conduct keyword research, audience targeting, and competitor analysis to optimize ad performance.
  • Manage end-to-end campaign execution including setup, A/B testing, tracking, and reporting.
  • Optimize campaigns for higher ROI, lower CPA, and improved CTR.
  • Monitor daily performance metrics and adjust strategies accordingly.
  • Collaborate with creative & content teams for ad copies, visuals, and landing pages.
  • Stay updated with the latest digital marketing trends, tools, and algorithm changes.
  • Generate performance reports with insights and recommendations for management.

Requirements:

4–5+ years of proven experience in Google & Meta Ads management

Strong understanding of PPC, bidding strategies, remarketing, and funnel optimization

Experience with Google Analytics, Tag Manager, and conversion tracking

Hands-on with A/B testing and data-driven decision-making

Excellent communication & presentation skills

Prior experience handling international markets (US, UK, EU, APAC) preferred

Google Ads & Meta Blueprint certifications are a plus.





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