Maximising Media Performance Through Strategic Programmatic Advertising

5 days ago


lucknow, India beBeeDigital Full time

Job Title: Programmatic Advertising SpecialistAs a Programmatic Advertising Specialist, you will play a vital role in driving the success of our programmatic media activities. Your primary objective will be to ensure that our programmatic systems operate efficiently, deliver meaningful returns, and align with our strategic direction.Key Responsibilities:Develop and implement effective targeting logic and bidding approaches.Optimise data utilisation and platform execution to achieve performance goals.Manage platform setup and configuration, maintain clean audience segmentation, and apply data effectively.Monitor pacing, delivery, and cost trends across campaigns, identifying areas for improvement.Collaborate with media strategists, data teams, analysts, and creative units to ensure seamless campaign execution and client satisfaction.Required Skills and Qualifications:Strong background in major DSPs (DV360, The Trade Desk, Amazon, Yahoo, etc.).Deep understanding of programmatic supply paths, inventory types, and data layers.Ability to analyse patterns and optimise towards performance goals.Excellent communication and project management skills.Benefits:Working closely with cross-functional teams to drive business growth and innovation.Opportunity to work with cutting-edge technology and stay up-to-date with industry trends.Competitive compensation package and benefits.Others:Dynamic and supportive work environment.Continuous learning and professional development opportunities.


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