Marketing Research and Planning partner

4 days ago


Coimbatore, Tamil Nadu, India Sri Baby Properties Full time

Job Summary:

The role also involves developing and executing a comprehensive marketing communication strategy that strengthens brand positioning, engages target audiences, generate prospective leads, and drives business growth. By leveraging an integrated, multi-channel approach, the manager will ensure consistency in messaging and maximize the effectiveness of marketing initiatives across digital, print, public relations, and other communication platforms. Salary Budget-12-15 LPA

Responsibilities:

Marketing Research:

  • Conduct marketing research, competitor analysis, and audience segmentation to inform IMC strategies.
  • Develop data-driven IMC plans, aligning marketing campaigns with business goals.
  • Assess emerging consumer trends and digital innovations to enhance brand communication.
  • Collaborate with product and sales teams to define messaging that resonates with target segments.

Planning & Strategy:

  • Develop and implement strategic marketing plans to achieve sales and marketing objectives.
  • Assist in the development of marketing budgets and track marketing expenditures.
  • Identify target audiences and develop effective marketing campaigns.
  • Provide recommendations on pricing, product positioning, and promotional activities.

Data Analysis & Reporting:

  • Analyze marketing data and generate reports on key performance indicators (KPIs).
  • Present research findings and marketing plans to senior management.
  • Utilize data visualization tools to communicate complex data effectively.

Collaboration:

  • Work closely with sales, marketing, and development teams to ensure alignment of marketing strategies.
  • Collaborate with external research agencies and vendors.
  • Coordinate with the sales team to gather customer feedback and market intelligence.

Other Duties:

  • Stay up to date on real estate market trends.
  • Maintain organized records of research and planning documentation.

Qualifications:

  • MBA/PGP in Management Specialized in Marketing, or a related field from Reputed B-Schools.
  • 3-5 years of experience in marketing research and planning, preferably in the real estate industry.
  • Strong analytical and problem-solving skills.
  • Excellent communication and presentation skills.
  • Proficiency in market research tools and techniques.
  • Knowledge of real estate market trends and regulations.
  • Proficiency in Microsoft Office Suite, especially Excel.
  • Ability to work independently and as part of a team.

 

Why Join Us?

  • Structured career development opportunities with clear paths for advancement.
  • Gain in-depth industry knowledge and exposure to diverse real estate projects.
  • Contribute to strategic market planning within a growing company, with potential impact on future company growth.

Kindly apply your CV for the above requirement needs only

Contact: 9344863724

Interested candidates, please share your CV with: rojarprasath@gmail.com



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