Programmatic Media Specialist

2 weeks ago

varanasi, India beBeeDigital Full time

Programmatic Advertising Manager RoleThe role of Programmatic Advertising Manager involves managing, optimising and refining programmatic media activity across multiple platforms. This position serves as the technical and strategic driver behind automated buying, audience targeting, and data-led optimisation.The key contribution is to ensure that programmatic systems operate efficiently, deliver meaningful returns and reflect a clear strategic direction. You will guide targeting logic, bidding approaches, data utilisation and platform execution.Key ResponsibilitiesConfigure and manage platform setup.Maintain clean audience segmentation and data application.Monitor pacing, delivery and cost trends across campaigns.Interpret signals that indicate when adjustments are required.Ensure alignment between creative, audience and inventory.Present findings in clear, actionable summaries.RequirementsFamiliarity with major demand-side platforms (DSPs).Understanding of programmatic supply paths, inventory types and data layers.Ability to analyse patterns and optimise towards performance goals.Confidence working independently in a remote model.Professional communication suitable for agency-client environments.

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    varanasi, India beBeeOptimization Full time

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    varanasi, India beBeeLeadership Full time

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    varanasi, India LoglineAI Full time

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    varanasi, India beBeeMedia Full time

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