Performance Media Buyer

2 weeks ago

varanasi, India AppStellr Full time

Location: Remote Job Type: Full-Time/ Part Time Experience Level: Mid–SeniorAbout the RoleWe are looking to hire highly skilled and data-driven Performance Media Buyers with hands-on experience in running profitable campaigns across Sweepstakes, CPS (Cost Per Sale), mVAS, CPI (Cost Per Install) and similar performance verticals. Your primary responsibility will be to drive high-quality traffic, scale campaigns profitably, manage budgets, and consistently optimize funnel performance.Key ResponsibilitiesCampaign Management & OptimizationPlan, launch, and optimize performance campaigns across platforms (Facebook, Google, TikTok, DSPs, Push/Pop, Native, Programmatic, etc.).Manage large budgets efficiently with focus on ROI and KPIs such as EPC, CPA, CR, ROAS, LTV.Conduct A/B testing on creatives, landing pages, targeting, and placements.Scale winning campaigns while maintaining profitability.Creative StrategyWork with internal designers or create your own ad concepts.Identify winning creatives and angles for sweepstakes, CPS offers, mVAS flows, and CPI funnels.Data & ReportingTrack performance metrics daily and provide actionable insights.Analyze user behavior, funnel drop-offs, and optimize for stronger conversion rates.Maintain accurate records of spending, ROI, and campaign results.Relationship & Offer ManagementCoordinate with affiliate managers, networks, advertisers, and traffic sources.Negotiate payouts, secure exclusive offers, and unlock higher caps.Evaluate new offers and traffic sources for profitability.RequirementsExperience & SkillsMinimum 2–5 years of hands-on experience running performance campaigns (Sweepstakes, CPS, mVAS, CPI, etc.).Proven track record of generating profitable and scalable results.Deep understanding of performance marketing metrics and optimization strategies.Expertise with multiple platforms (Facebook Ads Manager, Google Ads, TikTok Ads, PropellerAds, Zeropark, Unity, IronSource, Outbrain/Taboola, Voluum, RedTrack, Binom, AppsFlyer, etc.).Strong analytical skills with ability to interpret data and make real-time decisions.Experience with cloaking, tracking setups, prelanders, funnels, and traffic arbitrage is a big plus.Soft SkillsHighly proactive and result-driven mindset.Excellent communication and negotiation skills.Ability to work independently under minimal supervision.Fast learner with strong problem-solving ability.Preferred QualificationsExperience in tier-1 traffic and high-payout offers.Experience working with affiliate networks or advertisers.Knowledge of compliance, ad policies, and anti-fraud techniques.Understanding of mobile app funnels for CPI campaigns.BenefitsCompetitive salary + attractive performance bonuses.Opportunity to work with high-budget performance campaigns.Flexible working hours & remote work options.Growth-focused environment with access to premium tools and resources.Incentives for hitting performance milestones.

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