Benori | Marketing Analyst

5 days ago

gurugram, India Benori Full time

Benori (www.benori.com) is looking for a Marketing Analyst with 1+ years of experience to help in implementing Benori’s online and off-line marketing and communications strategies for increasing brand awareness. The position is based in Gurgaon. 


Key Responsibilities:  

  • Assisting in the execution of marketing campaigns, including email, social media, SEO/SEM, webinar, and lead generation efforts
  • Monitoring and analyzing campaign performance, including key metrics such as ROI, CTR, and conversion rates, to provide actionable insights
  • Conducting keyword research and optimizing content for search engine visibility
  • Managing day-to-day social media activities, including scheduling posts, responding to queries, and engaging with followers
  • Supporting website updates by uploading content, testing functionality, and ensuring consistency with brand guidelines
  • Preparing regular reports and dashboards on marketing performance for internal stakeholders
  • Coordinating with internal teams and external partners to ensure timely delivery of campaigns and materials
  • Creation and management of marketing materials and collaterals while adhering to the established brand guidelines

 

Qualifications and Skills:  

  • Bachelor’s or master’s degree in marketing, communication or any related discipline
  • 1+ years of relevant experience in B2B marketing (experience in professional services organization is preferable)
  • Knowledge of online B2B marketing tools, and their integration with CRM platforms
  • Must have excellent communication skills, both written and verbal
  • Understanding of SEO and SEM, and online marketing tools (Google AdWords, Google Analytics, Sitecore) 
  • Experience in running brand awareness and lead generation campaigns on social media platforms such as LinkedIn
  • Excited about working in a start-up as part of a fast-paced and rapidly evolving team  


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