Experiential Marketing

The teamThe eXperience and Deal Marketing Team (XDMT) is responsible for conceptualizing and delivering high-touch, high-impact experiences globally across three key charters:Driving advisor-led high-intensity strategic deals across the deal lifecycleManaging CECs driving brand and business experiences at our Noida and New Jersey centers and conceptualizing the new onesLeading Client Visit Center of Excellence and managing high-impact client visitsThe Client Visit CoE drives strategic engagement by curating high-impact, personalized and memorable experiences for top-tier client visits in line with the business priorities. The team collaborates closely with the ecosystem to showcase the latest and greatest at HCLTech, accelerating client growth and transformation while building and deepening relationships through meaningful engagements.Location - Noida, Chennai Experience - 8-15 yrs Role OverviewThe Experiential Marketer (EM) will serve as the strategic anchor for curating, orchestrating and delivering high-impact client visit experiences across HCLTech’s global locations with a focus on the Top priority (Diamond/Platinum visits) in India to start with. This role is pivotal in shaping brand perception, reinforcing client relationships and driving business impact through structured, differentiated visit experiences aligned with HCLTech’s brand values and business priorities.The EM will be a well-rounded marketer with a strong business orientation, creative thinking for client visit design, planning and management. Must possess and display the right mix of business acumen and creative aptitude to design the client visit experience in line with our value proposition.Key Responsibilities1. Client Visit Strategy and Experience DesignDrive conceptualization and storytelling in alignment with visit objectives and client personasLeverage insights from sales, pre-sales and relevant vertical marketing teams to craft purpose-driven, personalized high-touch client engagement journeysAlign the Client Visit strategic framework with the Client Visit Playbook for scalable deliveryDesign client experience across all touchpoints considering the purpose and visit criteria to include the right set of high-touch experience ideas based on the needCurate visit themes and narratives that highlight HCLTech’s brand story, innovation ecosystem and value propositionPlan client engagement initiatives such as thought leadership events/ fireside chats, CSR collaborations, cultural dinners, immersive experiences and other relationship-building activities to enhance brand affinity and strengthen client partnerships.Bring innovative ideas to the forefront, leveraging technology to create experiential engagements and establish a reputation as a tech-forward organization2. Execution and GovernanceAct as the single point of contact (SPOC) for Platinum/Diamond-tier client visits, ensuring flawless end-to-end deliveryGovern adherence to the RACI chart across stakeholders (Sales, Marketing, GWS, Transport, Security, Hospitality, etc.), ensuring accountability and consistency across visit stagesEnd-to-end client visit execution across touchpoints, channels, partners and sales teamsCollaborate with functional teams to operationalize pre-visit planning, on-site experiences and closure activities such as feedback and memorabiliaPartner with Sales leaders, BU Marketing team and solution SMEs to align visit experiences with live deal or account objectives.Engage creative and content teams to develop compelling visual storytelling and branded experiences - Pavilions, Experience zones for a high-touch customer experienceLiaise with GWS, GIT and other enabling teams to ensure seamless synchronization of operational touchpointsProcurement and vendor co-ordination and relationship management for ensuring best-in-class delivery at optimized costs3. Outcome orientation - Insights, Metrics and Continuous ImprovementGather client and sales feedback/ratings and draw insights to constantly enhance experiencesCapture best practices and feedback loops to constantly refine templates, processes and content assetsMaintain a repository of client visit artefacts, case studies and thematic frameworks to enable rapid reuse and improvementQualifications and ExperienceEducation: MBA/PGDM in Marketing, Communications or Business Management from a reputed institution.Experience: 5-7 years in pre-sales/marketing with proven expertise in client visit management, strong business acumen and creative excellence.Core skills required:Business acumenStrategic thinker with strong business understanding and ability to connect the dots. Prior pre-sales experience will be preferred to contextualize and align marketing efforts for client visits.Deep understanding of deal pursuits, deal cycles and related pre-sales and marketing interventions, including their impact on outcomes.Expertise in crafting stakeholder personas and applying principles of business and brand communication.Creative aptitudeExceptional storytelling and content curation skills for impactful messaging and design.Ability to interpret insights and client needs through a creative and analytical lens, translating them into compelling experiences.Innovative approach to designing client experiences with clear alignment to business context, purpose and expected outcomes.Planning, collaboration and relationship buildingProven experience managing cross-functional teams and engaging global stakeholdersAbility to conceptualize and plan client visits across all touchpoints, ensuring seamless collaboration across Sales, Marketing, Delivery, GWS, GPS and other enabling functionsStrong relationship-building skills to build trust and alignment across the ecosystemVisit execution and managementExpertise in end-to-end visit execution with a process-driven approach and sound financial acumenStrong project management capabilities, coupled with excellent communication and executive presentation skillsProficiency in leveraging technology to enhance client visit experiencesDesired skillsOut-of-the-box thinking with flexibility to incorporate fresh ideas from Sales and industry best practices.Proven stakeholder management skills, both internal and external.Ability to create state-of-the-art leadership presentations and analyse data to deliver actionable insights.Familiarity with innovative tools, including Generative AI to boost productivity, visualization client experience.