Digital Marketing Specialist

2 weeks ago


shimoga, India beBeePaid Full time

Paid Media Campaign Manager Job DescriptionWe are seeking a skilled Paid Media Campaign Manager to manage cross-channel paid media campaigns for e-commerce and lead generation brands.The ideal candidate will be responsible for handling day-to-day media execution across various platforms, analyzing performance data, and implementing a test-and-learn mindset to achieve better outcomes for clients.Key Responsibilities:Plan, launch, and optimize paid campaigns across Google Ads, Meta/Instagram, TikTok, Pinterest, and Microsoft Ads.Manage client budgets and drive consistent return on ad spend (ROAS) and key performance indicator (KPI) achievement.Analyze campaign data daily and adjust targeting, bidding, and creative to maximize performance.Prepare performance reports using attribution platforms such as GA4 and Supermetrics.Strategy & Innovation:Develop and test strategies across new and emerging channels such as Demand Gen, CTV, and Retail Media.Collaborate with creative and analytics teams to develop performance-driven media briefs.Forecast and model potential performance outcomes using multichannel attribution data.Client Collaboration:Partner closely with US-based teams and clients to align on objectives, budgets, and performance goals.Presents insights, strategic recommendations, and clear next steps in a client-facing capacity.Proactively identifies growth opportunities and communicates performance learnings.



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