Gameskraft | Performance Marketing Manager
3 weeks ago
What you will do:
- You will be working/managing campaigns across FB, Google, DV360, Paid media buys & other programmatic / DSP platform
- You will be responsible for strategizing and executing plans to acquire new playing users at the most optimized cost
- Some key metrics that you would be owning: New user Acquisition, Cost per new user, User Quality, Funnel Conversion Rates like Reg/Installs, Deposits/Installs, etc.
- Work with the product marketing team to enable activation journeys for the respective channels/ acquisition cohorts to drive CAC efficiency
- Liaise with product/ tech to enable features/flows/events that improve the acquisition funnel
- Constantly run A/B experiments to identify scalable or metric moving opportunities
- You will be using world-class BI and communication tools to move the ship in the right direction
- Need to have a good understanding of tools like GTM, GA, Adobe, Or MMP platforms like Appsflyer, Adjust
- Keep growing the new user acquisitions, month on month, simple.. :)
What can you expect?
•A fast-paced and young work environment focusing on product innovation and personal growth.
•Massive and direct impact on the work you do.
•A high performance, high velocity environment at the cutting edge of growth and technology in the online gaming industry.
•Rubbing shoulders with some of the brightest & passionate people around.
•A culture of taking ownership, sharing ideas and growing along with each product we launch.
We are looking for people with good intentions. Those who will take more ownership to properly utilize the freedom that Gameskraft gives its Krafters.
-Prithvi Singh, Founder & CEO
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