Lead Generation Specialist

4 weeks ago

Gurgaon, India Between Boxes Corporate Gifting Solutions Full time

Job Overview:
As a Lead Generation Specialist, your primary responsibility is to generate quality leads that result in sales opportunities for our company. You will be responsible for researching and prospecting potential clients, qualifying their interest and fit, and engaging them through various channels to initiate the sales process. Your goal is to create a steady stream of qualified leads to fuel the sales pipeline and contribute to the growth of the business.

Key Responsibilities:
Prospecting and Research:
Conduct thorough research to identify potential leads and target companies.
Utilize various tools and platforms to gather information about prospects, including social media, company websites, industry directories, and databases.
Lead Qualification:
Engage with prospects through calls, emails, social media, and other channels to qualify their interest and fit for our products/services.
Evaluate prospects based on predetermined criteria to determine their potential as qualified leads.
Lead Generation Campaigns:
Develop and execute lead generation campaigns to attract and capture the interest of target audiences.
Create compelling content such as emails, landing pages, and advertisements to engage prospects and drive conversions.
Networking and Relationship Building:
Build and nurture relationships with potential leads through ongoing communication and engagement.
Attend industry events, conferences, and networking opportunities to expand the company‘s reach and connect with new prospects.
Data Management and Reporting :
Maintain accurate records of lead interactions and status updates in the CRM system.
Generate regular reports on lead generation activities, performance metrics, and ROI to track progress and identify areas for improvement.

Requirements :
Bachelor‘s degree in Marketing, Business Administration, or related field.
Proven experience in lead generation, sales, or marketing, preferably in a B2B environment.
Strong understanding of lead generation techniques, tools, and best practices.
Excellent communication and interpersonal skills, with the ability to build rapport and establish trust with prospects.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Self-motivated and results-oriented, with a demonstrated ability to meet or exceed targets and deadlines.
Adaptability and willingness to learn and experiment with new lead generation strategies and tactics.

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