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Campaign Specialist

1 month ago

Navi Mumbai, India WebMD Full time

Education: B.E. Computer Science/IT degree (or any other engineering discipline) /Bachelor’s Degree in Marketing
Experience: 3+ years
Work Timings: 2pm to 11pm (IST)
Work Mode: Work from office

Position Requirement:
• 3+ years’ experience in Marketing, Web production, Web programming and/or publishing
• Demonstrated track record of managing integrated programs, including marketing/traffic, campaign setup, reporting and analytics
• Working knowledge of digital marketing platforms (email, ad serving platforms, social), including platform capabilities and implementation
• Knowledge of HTML/XHTML, and CSS
• Ability to prioritize and deliver on multiple projects simultaneously in a fast-paced environment
• Ability to work effectively as part of a team in a fast paced, deadline driven environment
• Problem solving and analytical skills to proactively investigate and troubleshoot issues

Role & Responsibilities:
Campaign Build
• Configure journey-based digital marketing campaigns by using proprietary marketing platform
• Creation & communication of metadata values used for tracking & reporting of marketing campaigns
• Set up promotional materials using HTML/XHTML; review a range of digital promotional assets and prep for QA sign off pre/post launch
• Oversee implementation and launch of all ad served assets
Campaign Marketing & Delivery
• Manage traffic delivery, monitor engagement rates and program metrics for assigned program portfolio & optimize to reach goal
• Communicate with Client Services, Sales and other internal stakeholders regarding program performance
• Troubleshoot/Triage when a program is over/under performing

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