Campaign Specialist

1 week ago


Mumbai, Maharashtra, India ImpactGuru Full time

Responsibilities :

  • Own endtoend execution, measurement, reporting, and optimization of campaigns across channels with goals to increase New users Acquisition, Scale GMV across the campaign, and deliver platform GMV & ROAS
  • Partner with internal teams to optimise campaign performance (targeting, optimization, creative direction, etc.)
  • On a daytoday basis, you will be expected to optimise campaigns based on data breakdowns and insights.
  • Understand ways to scale campaigns across platforms in an optimal manner.
  • Perform interest research in Facebook using audience insights and ads manager.
  • Create audiences on Facebook for custom, lookalike, and saved audiences.
  • Perform keyword research using keyword planner and any other tools
  • Understand operations of Facebook business manager, Google ads, pixels, etc.
  • Create a digital media plan based on requirements across multiple platforms
  • Understand how content works across different social media platforms
  • Create insightful reports based on data from performance marketing campaigns
  • Tag with your copy and art partners to achieve a digitalfirst creative output on campaigns.
Experience - 3+ yrs in Performance / Campaign Marketing

Interested candidates can send across resume to
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