Search Engine Optimization Specialist

1 month ago

Ghaziabad, India Mackish India Private Limited Full time

Experience Level: Mid-Level (4-5 Years) to senior (5+ years of full time experience)

Job Summary: MacMillan Design, a leader in custom WordPress website solutions for small businesses, is seeking a seasoned SEO Specialist with a comprehensive understanding of both local and organic/national SEO strategies. The ideal candidate will possess technical proficiency and a strategic mindset to enhance website visibility, drive meaningful traffic, and foster organic growth on a local and national scale.

Key Responsibilities: SEO Strategy Development: Devise and implement comprehensive SEO strategies, including local SEO tactics such as GMB optimization, NAP citations, alongside organic/national SEO initiatives.
Technical SEO and Analytics Proficiency: Conduct website audits and implement technical SEO best practices. Extensive experience with Google Analytics, Tag Manager, and Search Console to track performance and inform strategy adjustments.
Content Optimization: Collaborate with content creators to ensure SEO-friendly content that aligns with topic clusters and entity-based SEO principles. Optimize existing content to improve SERP rankings and user engagement.
Backlink Analysis and Strategy: Develop and execute backlink strategies. Monitor backlink profiles, identify high-quality link opportunities, and manage link-building campaigns.
Cross-Channel Marketing Synergy: Coordinate with the marketing team to ensure SEO strategies align with broader marketing initiatives, including but not limited to Google AdWords, AI prompting, and social media advertising.
Qualifications: 4-5 years of SEO experience, with a strong emphasis on both local and organic/national SEO.
Profound knowledge of technical SEO, topic clusters, entities, and the significance of backlinks in SEO.
Expertise in WordPress, Google Docs, Microsoft Word, Google Sheets, and Microsoft Excel.
Extensive experience with Google Analytics, Tag Manager, and Search Console.
Excellent written and verbal communication skills in English.
Ability to analyze data, identify trends, and provide actionable insights.
Preferred: Knowledge of Google AdWords, AI prompting, and social media advertising.

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