Search Engine Optimization Specialist

1 week ago


Ghaziabad, Uttar Pradesh, India Mackish India Private Limited Full time

Experience Level:
Mid-Level (4-5 Years) to senior (5+ years of full time experience)

Job Summary:

Mac Millan Design, a leader in custom Word Press website solutions for small businesses, is seeking a seasoned
SEOSpecialist with a comprehensive understanding of both local and organic/national
SEOstrategies.

The ideal candidate will possess technical proficiency and a strategic mindset to enhance website visibility, drive meaningful traffic, and foster organic growth on a local and national scale.


Key Responsibilities:

SEO

Strategy Development:

Devise and implement comprehensive
SEOstrategies, including local
SEOtactics such as GMB optimization, NAP citations, alongside organic/national
SEOinitiatives.


Technical
SEOand Analytics Proficiency:

Conduct website audits and implement technical
SEObest practices.
Extensive experience with Google Analytics, Tag Manager, and Search Console to track performance and inform strategy adjustments.

Content Optimization:
Collaborate with content creators to ensure SEO-friendly content that aligns with topic clusters and entity-based
SEOprinciples.
Optimize existing content to improve SERP rankings and user engagement.

Backlink Analysis and Strategy:
Develop and execute backlink strategies.
Monitor backlink profiles, identify high-quality link opportunities, and manage link-building campaigns.

Cross-Channel Marketing Synergy:

Coordinate with the marketing team to ensure
SEOstrategies align with broader marketing initiatives, including but not limited to Google Ad Words, AI prompting, and social media advertising.

Qualifications: 4-5 years of
SEOexperience, with a strong emphasis on both local and organic/national SEO.
Profound knowledge of technical SEO, topic clusters, entities, and the significance of backlinks in SEO.
Expertise in Word Press, Google Docs, Microsoft Word, Google Sheets, and Microsoft Excel.
Extensive experience with Google Analytics, Tag Manager, and Search Console.
Excellent written and verbal communication skills in English.
Ability to analyze data, identify trends, and provide actionable insights.

Preferred:
Knowledge of Google Ad Words, AI prompting, and social media advertising.

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