Group Head

4 weeks ago

Mumbai, India Performics India Full time

Role: Group Head – Media Technology
Location: Mumbai
Qualification: Bachelor’s or Graduate Degree in a relevant quantitative field (Statistics, Engineering, Computer Science, Economics or Analytics preferred)

Responsibilities of the role:
Provide advanced analytics reports utilising respective tools (ad servers, web analytics platforms, Data Clean Rooms), to be used for optimisation
Deliver audience-based strategies (e.g. rules based segmentation), for media activation
Create custom data driven attribution models for client digital campaigns
Develop client advanced omni-channel measurement solutions such as cross-device, offline to online, cross channel etc.
Design & Setup A/B tests for implementation with the respective buying teams
Utilise log data to build algorithms for media targeting & delivery (e.g. Custom bidding)
Contribute actional insights to post campaign analysis reports for clients
Manage project timelines and deliverable schedules, communicate with stakeholders & raise issues with the Analytics Director as required
Provide training & support executives in both their responsibilities and developing new capabilities to become a future manager
Any other ad-hoc projects or tasks relevant to the position

Measures of Success:
In 3 months:
Thorough understanding of the Performics/Publicis Services Data & Tech processes and commenced utilizing in their day-to-day tasks & projects
Developed strong working relationships with all team members and relevant stakeholders (eg., clients, Media Team and partners)
In 6 months:
Has gained any outstanding accreditation/certifications of relevant technologies utilised within the Performics/Publicis Services Data & Tech team
Commenced supporting the Performics buying & Campaign Delivery teams and has identified opportunities to add value with Marketing Science and MarTech services
In 12 months:
Delivered advanced analytics projects (eg. C4M - Cloud for Marketing) across a number of key client campaigns
Built comprehensive models that have resulted in improved ROAS across Performics buying, Campaign Delivery and clients

What you will need:
5+ years related work experience in the field of data management, marketing analytics, and/or technology
1-2 years of experience in a people management or supervisory role
Thorough understanding of online marketing (specifically search, social & programmatic) & digital media metrics
Proven ability to extract insights from data and present findings.
Advanced dashboard/visualisation capabilities (Tableau, Datorama, PowerBI)
Strong SQL experience & has worked with at least one of the major DBMS (SQLServer, MySQL, Postgres and BigQuery)
Exposure to Front-end web development (HTML, CSS)
Exposure to Web API development (PHP, Java, C#, Python, cURL)
Demonstrated capabilities working with media data within ad servers (CM360, Sizmek) DSP‘s (DV360, TTD) and clean rooms (ADH preferred)
Accreditations/Experience utilising web (eg GA360, AA) & App analytics (eg. Firebase, Appsflyer, Kochava) platforms
Highly organised, detail orientated, QA-focused with demonstrated project management capabilities
Flexibility to work in a cross-functional team but also have the initiative to problem solve independently
The following will be highly regarded:
Advanced analytical skills across multiple statistical tools & methods
Working knowledge cloud computing services for Analytics, preferably GCP (e.g. BigQuery, AutoML Tables)
Intermediate to advanced Python including Python packages for Data Analysis
Comfortable with direct client & partner engagement

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