Manager
4 weeks ago
Job Summary
The Brand Marketing & Loyalty Manager will play a pivotal role in developing and executing strategies to elevate brand awareness, establish brand identity, and drive customer loyalty for AGEasy By Antara. You will be responsible for crafting a compelling brand narrative, managing marketing campaigns across various channels, and implementing initiatives to foster a strong customer base.
Responsibilities
Develop and implement a comprehensive brand marketing strategy that aligns with AGEasy By Antara‘s overall business objectives.
Conduct market research to understand customer needs, preferences, and competitor landscape.
Define and manage brand identity, including brand messaging, positioning, and visual communication.
Create and execute marketing campaigns across various channels (digital, social media, influencer marketing, etc.) to drive brand awareness, engagement, and lead generation.
Manage brand assets, including brand guidelines, logo usage, and marketing collateral.
Develop and implement customer loyalty programs to build long-term relationships and encourage repeat purchases.
Analyse marketing campaign performance and measure ROI to identify areas for improvement.
Stay up to date on industry trends and best practices in brand marketing and customer loyalty.
Qualifications
Bachelor’s degree in marketing, Communications, or a related field.
Minimum of 5 years of experience in brand marketing, preferably within the D2C or healthcare sector.
Experience in ATL promotions are preferred.
Proven track record of developing and executing successful marketing campaigns across various channels.
Strong understanding of customer loyalty principles and experience in implementing loyalty programs.
Excellent analytical and problem-solving skills.
Creativity and a passion for storytelling to craft compelling brand narratives.
Excellent communication, written and verbal, skills.
Proficiency in marketing automation tools and data analysis platforms.
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