Manager ORM, PR and Social Media

Job Description

Job Description Manager, ORM, PR & Social Media

Title: Manager Online Reputation Management (ORM), PR & Social Media

Level: Mid-Level Management

Department: Communications & Corporate Affairs

Reports To: CEO / Head of Corporate Affair

Location: Bengaluru, India

Date of Joining: Immediate

Role Purpose

As Digi Yatra redefines the future of digital air travel, managing perception is as critical as driving innovation. The Manager ORM, PR & Social Media will serve as the guardian of Digi Yatras reputation and the voice of the brand across media channels. This role requires a blend of strategic thinking, storytelling, and real-time responsiveness to:

Shape how Digi Yatra is perceived by travelers, partners, regulators, and the public.

Lead our engagement across traditional and digital media platforms.

Safeguard and strengthen brand equity by anticipating, managing, and resolving reputational risks.

Key Responsibilities

1. Online Reputation Management (ORM)

Proactively monitor online conversations, reviews, and media mentions.

Identify reputation risks early and execute mitigation strategies.

Manage crisis communication with speed, accuracy, and confidence.

Build positive brand sentiment through proactive digital engagement.

2. Public Relations (PR)

Cultivate strong relationships with media, journalists, and influencers.

Draft compelling press releases, media advisories, and thought-leadership articles.

Position Digi Yatra as a pioneer in aviation and digital transformation.

Organize press events, briefings, and high-visibility campaigns.

3. Social Media Leadership

Own Digi Yatras social voice across LinkedIn, X, Instagram, and other platforms.

Drive awareness, adoption, and trust through engaging storytelling.

Conceptualize campaigns that amplify key initiatives and milestones.

Use data-driven insights to optimize content strategy and audience engagement.

4. Strategic Collaboration

Work with Marketing, Partnerships, and Product teams to align narratives.

Support Corporate Affairs and Government Relations with impactful messaging.

Provide leadership with timely reports, insights, and communication strategies.

Success Metrics

Improvement in brand sentiment scores across platforms.

Growth in verified, positive media coverage and thought-leadership mentions.

Engagement growth across social channels (reach, followers, interactions).

Effective crisis handling with minimal brand impact.

Qualifications & Experience

Bachelors/Masters in Communications, Journalism, Marketing, or related field.

35 years experience in PR, ORM, and Social Media (aviation, travel, or tech preferred).

Proven track record in managing brand reputation, handling crises, and scaling social media presence.

Expertise in digital tools (social listening, analytics, and campaign management platforms).

Core Competencies

Strategic storyteller with exceptional written and verbal communication skills.

Strong stakeholder management and media relations acumen.

Calm, decisive, and credible under pressure.

Creative mindset with an eye for trends and opportunities.

High ethical standards and ability to manage sensitive information discreetly.

About Digi Yatra Foundation

Digi Yatra Foundation (DYF) is a not-for-profit company established under section 8, registered under the Companies Act 2013, focused on creating a digital ecosystem to streamline air travel in line with the Digi Yatra Policy issued by the Ministry of Civil Aviation (MoCA). DYF is developing the Digi Yatra Central Ecosystem (DYCE), which offers air travelers a unique and memorable digital travel experience using real-time selfie-based facial biometric validation.

Why Join Us

Shape the future of digital air travel in India.

Be part of a high-visibility role at the intersection of aviation, technology, and public trust.

Work alongside top government, aviation, and tech stakeholders.

Drive communication strategies that influence millions of travelers.

Digi Yatra Foundation is an Equal Opportunity Employer. We celebrate diversity, foster inclusivity, and believe innovation thrives in a culture of openness and respect.

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