Campaign Platform Specialist

Hi Greetings of the Day We have a critical opening with our client Campaign Platform Specialist for Remote opportunity Experience 4 yrs Location Remote Night shift Mode of Employment Permanent Job description Must Have Skills Oracle Eloqua Expertise Design and build customer journeys using Oracle Eloqua s Journey Builder Develop and manage multi-channel marketing campaigns including email SMS and social media Segment and target audiences based on behavioral and demographic data Ensure data hygiene and proper lead flow between Eloqua and CRM systems Monitor and analyze campaign performance providing insights and recommendations for optimization Maintain and update marketing automation workflows and processes Stay updated with the latest trends and best practices in marketing automation and Oracle Eloqua HTML CSS Basic knowledge of HTML and CSS for email template customization Web development Basic web development JavaScript SQL Intermediate to Advanced knowledge of SQL Communication Strong written and verbal communication skills Problem-Solving Ability to troubleshoot and resolve technical issues related to Eloqua Good to have Skills CRM Integration Experience with integrating Eloqua with CRM systems like Salesforce Advanced Analytics Familiarity with advanced analytics tools and techniques Content Creation Skills in creating engaging content for email campaigns Certifications Oracle Eloqua certification or other relevant marketing automation certifications Key Responsibilities 4 years of demonstrated experience working as part of large Information Technology IT teams partnering with clients business groups to support complex Marketing campaign data environment 2 years of relevant experience in marketing automation with a focus on Oracle Eloqua Experience in building solutions for organization s marketing campaign with proper analysis designing development and administration Design and build medium to complex customer journeys using Oracle Eloqua Develop and execute email marketing campaigns including segmentation A B testing and performance analysis Monitor and analyze campaign performance providing insights and recommendations for improvement Ensure data integrity and compliance with data privacy regulations Leverages knowledge of database marketing tools and principles to develop methods for process automation process governance and capabilities improvements Works with Marketing stakeholders to implement process architecture improvements and changes Brings an innovation mindset to enhance overall design performance Effectively collaborates with the internal team including marketing analytics product management delivery channels risk and compliance Ability to interact with and communicate effectively with management Must be able to manage multiple tasks simultaneously and work with cross-functional teams in a dynamic fast-paced environment Good analytical skills quick learner team player Excellent communication skills and knowledge of Agile methodology Qualifications Bachelor s or Master Degree in Computer Science with 4 years of IT experience 2 years of relevant experience in marketing automation with a focus on Oracle Eloqua Strong understanding of relational database design and application Proven track record of successful campaign management and optimization Role really excites you kindly share your resume to aswathi sugumaran cielhr com Regards Aswathi