Meta Ads Specialist

2 days ago

North, India Rama vision limited Full time

Job Title: Meta Ads Specialist Location: Delhi Department: Digital Marketing / E-commerce Company: Rama Vision Ltd About Rama Vision Ltd: Rama Vision Ltd is a leading importer and distributor of premium international brands in baby care, mother care, and food categories — including Mustela, Pigeon, Nongshim, Jackpot Snacks, and Maddox Wafer Sticks. As we scale our digital and e-commerce presence across India, we are looking for a skilled Meta Ads Specialist to drive performance marketing across our brand portfolio. Role Overview: The Meta Ads Specialist will be responsible for planning, executing, and optimizing paid campaigns across Meta platforms (Facebook & Instagram)/ Youtube to drive awareness, engagement, and conversions. The ideal candidate will have hands-on experience managing ad budgets, creative testing, and performance tracking for consumer brands. Key Responsibilities: Campaign Strategy & Execution - Plan and execute performance and brand campaigns on Facebook and Instagram. - Develop targeting strategies (interest, lookalike, custom audiences) aligned with brand goals. - Work closely with design and brand teams to create high-performing ad creatives and copies. - Manage campaigns across multiple objectives – traffic, engagement, conversions, and catalog sales. Performance Optimization - Continuously optimize campaigns for ROAS, CPC, CPA, and CTR. - Conduct A/B testing on creatives, ad sets, and landing pages. - Monitor daily performance and implement quick optimizations based on data insights. Analytics & Reporting - Track and analyze campaign performance using Meta Ads Manager and Google Analytics. - Prepare weekly/monthly performance reports with actionable insights. - Recommend strategies for scaling high-performing campaigns. Budget & Coordination - Manage and allocate monthly marketing budgets efficiently across brands. - Coordinate with e-commerce and sales teams to align campaigns with platform promotions (Amazon, Blinkit, Swiggy, Zepto, etc.). - Stay updated on Meta algorithm changes and ad format innovations. Requirements: - Bachelor’s degree in Marketing, Business, or related field. - 2–5 years of hands-on experience running paid campaigns on Meta platforms (FMCG / D2C brand experience preferred). - Strong understanding of Meta Ads Manager, Pixel setup, Events, and Attribution. - Proficiency in Google Analytics, Excel, and data interpretation. - Knowledge of creative strategy, audience segmentation, and funnel-based marketing. - Strong analytical, problem-solving, and communication skills.

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    4 days ago

    north delhi, India Rama vision limited Full time

    Job Title: Meta Ads SpecialistLocation: Delhi Department: Digital Marketing / E-commerce Company: Rama Vision LtdAbout Rama Vision Ltd:Rama Vision Ltd is a leading importer and distributor of premium international brands in baby care, mother care, and food categories — including Mustela, Pigeon, Nongshim, Jackpot Snacks, and Maddox Wafer Sticks. As we...

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    2 days ago

    North Delhi, India Rama vision limited Full time

    Job Title: Meta Ads SpecialistLocation: Delhi Department: Digital Marketing / E-commerce Company: Rama Vision LtdAbout Rama Vision Ltd:Rama Vision Ltd is a leading importer and distributor of premium international brands in baby care, mother care, and food categories — including Mustela, Pigeon, Nongshim, Jackpot Snacks, and Maddox Wafer Sticks. As we...

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    2 days ago

    North Delhi, India Rama vision limited Full time

    Job Title: Meta Ads SpecialistLocation: Delhi Department: Digital Marketing / E-commerce Company: Rama Vision Ltd About Rama Vision Ltd: Rama Vision Ltd is a leading importer and distributor of premium international brands in baby care, mother care, and food categories — including Mustela, Pigeon, Nongshim, Jackpot Snacks, and Maddox Wafer Sticks . As we...

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