Senior PPC Specialist
2 weeks ago
Company Description
Head45 is a UK-based digital agency specializing in SEO, PPC, Web, and Brand Design. The company aims to help brands maximize their online potential by bringing clarity, transparency, and trust to the industry.
Role Description
Job Title: Senior Paid Advertising Specialist
Experience: 3-5 years
Salary: INR 4,00,000 - 5,00,000 / year (based on experience)
Location: Ahmedabad
Job Type: Full-Time
Working Hours: Must be available to work UK timings (1:30PM - 10:30PM IST)
Job Overview:
We are seeking a highly skilled Senior Paid Advertising Specialist with at least 3 years of experience, strong English proficiency, and expertise in international client coordination. The ideal candidate should have extensive experience in managing and optimizing Google Ads, Meta Ads, LinkedIn Ads, and other paid media campaigns to drive high-quality leads and maximize ROI. The ability to work UK business hours is mandatory.
Key Responsibilities:
- Develop and execute data-driven paid advertising strategies across multiple platforms (Google Ads, Meta Ads, LinkedIn Ads, etc.).
- Conduct advanced keyword research, audience segmentation, and A/B testing to enhance ad performance.
- Optimize ad copy, landing pages, and bidding strategies for maximum conversions and ROAS.
- Manage and monitor large-scale advertising budgets, ensuring efficient spend allocation and cost control.
- Analyze campaign performance metrics (CTR, CPC, CPA, ROAS, etc.), generate reports, and provide strategic recommendations.
- Work closely with international clients, understanding their business goals and tailoring ad strategies accordingly.
- Stay updated with the latest ad platform algorithms, bidding techniques, and industry trends to implement innovative advertising solutions.
- Ensure accurate tracking and analytics setup using Google Tag Manager, Google Analytics 4 parameters.
- Collaborate with content, design, and marketing teams to align advertising campaigns with overall brand objectives.
- Mentor and guide junior paid media specialists, ensuring best practices and high performance.
Requirements:
- Minimum 3 years of hands-on experience in managing paid advertising campaigns.
- Experience working in a digital marketing agency.
- Strong English proficiency (both written and verbal).
- Proven experience in international client coordination and managing global ad campaigns.
- Ability to work UK business hours.
- Expertise in Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms.
- Proficiency in Google Analytics, Google Tag Manager, Data Studio, and conversion tracking.
- Strong analytical and problem-solving skills with a data-driven mindset.
- Excellent project management, communication, and client-handling skills.
Preferred Skills:
- Experience in Google Ads, Meta Ads, TikTok Ads, LinkedIn Ad and other Advertising.
- Knowledge of SEO, CRO, and funnel optimization.
- Google Ads and Meta Blueprint certifications are a plus.
If you are a performance-driven paid media expert with a passion for scaling international advertising campaigns and can work UK hours, we'd love to hear from you
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