Executive - Marketing (1-2 Yrs) Navi Mumbai/mumbai (marketing/pr/advertising)

Job Title Marketing Executive Marketing ManagerDepartment MarketingReports To Manager SupervisorLocation Belapur- Position Summary - We are seeking a highly motivated and results-oriented Marketing Executive Manager to contribute to our dynamic marketing team The successful candidate will be responsible for the development and implementation of marketing strategies designed to promote the company s products services strengthen brand recognition and foster customer engagement The ideal candidate will possess strong creative abilities exceptional communication skills and a comprehensive understanding of current market trends - Key Responsibilities - - Marketing Strategy Development - - Collaborate with senior management to define and execute comprehensive marketing strategies aligned with overall company objectives - Develop annual marketing plans including budget allocation defined campaign objectives and measurable KPIs - Brand Management - - Develop and maintain a robust brand identity across all marketing channels - Ensure consistent brand messaging and visual representation across all digital print and social media communications - Digital Marketing - - Plan and execute strategic digital marketing campaigns encompassing email marketing social media SEO SEM and content marketing initiatives - Analyze and optimize digital channels to enhance user engagement and improve conversion rates - Market Research - - Conduct thorough market research to gain insights into customer preferences industry trends and competitive landscape - Analyze customer feedback sales data and marketing performance metrics to continuously refine and improve campaign effectiveness - Content Creation Management - - Develop compelling high-quality content for various platforms including blogs websites social media newsletters and marketing collateral - Oversee the creation of engaging multimedia content videos graphics infographics in collaboration with the design team - Campaign Management - - Execute and manage marketing campaigns encompassing planning implementation tracking and performance reporting - Monitor and optimize advertising campaigns across various platforms including Google Ads Facebook Instagram and LinkedIn - Lead Generation Customer Engagement - - Develop and implement strategies to generate qualified leads through both online and offline marketing channels - Create engaging content and initiatives to cultivate customer relationships and enhance customer retention Event Marketing PR - Plan and execute marketing events webinars trade shows and conferences to promote brand awareness and drive customer engagement - Coordinate with public relations teams to effectively manage media relations and enhance overall brand visibility - Collaboration Teamwork - - Work closely with the sales team to ensure alignment of marketing strategies with sales objectives and contribute to business growth - Collaborate effectively with cross-functional teams product design customer service to ensure seamless campaign execution - Reporting Analytics - - Track marketing campaign performance using analytics and reporting tools Google Analytics social media insights etc - Present comprehensive marketing performance reports to management providing actionable insights and recommendations for future campaigns - Qualifications - - Educational Background - - Bachelor s degree in Marketing Business Administration or a related field Master s degree preferred - Experience - - Minimum of 2-3 years of experience in marketing with a preference for experience in digital marketing or brand management - Demonstrated success in managing digital marketing campaigns SEO SEM content marketing and social media - Technical Skills - - Proficient knowledge of digital marketing tools including Google Ads Facebook Ads Google Analytics and Mailchimp - Familiarity with CRM tools and marketing automation platforms such as HubSpot and Salesforce - Proficiency in Microsoft Office Suite Word Excel PowerPoint and familiarity with basic design tools Canva Adobe Creative Suite - Soft Skills - - Exceptional communication skills both written and verbal - Demonstrated creative thinking and the ability to develop innovative marketing strategies - Strong project management and organizational skills with the ability to prioritize tasks and meet deadlines effectively - Analytical and data-driven approach with the ability to assess campaign performance and identify areas for improvement - Desirable Skills - - Certifications in digital marketing Google Analytics Google Ads or HubSpot are highly desirable - Experience with content management systems CMS such as WordPress - Knowledge of eCommerce platforms Shopify Magento etc and affiliate marketing principles ref updazz com