Hiring for Email Marketing Executive role

3 weeks ago

Bengaluru, Karnataka, India Mayura Consultancy Services Full time
Job Description

Job opening: Email Marketing Executive role

Experience: 6 months to 1 year

Work location: Work from home

Notice period: Immediate

Job overview:

We are seeking a creative and results-driven experienced Email Marketer to join our dynamic marketing team. The ideal candidate will have a strong understanding of email marketing strategies, experience with various email platforms, and a keen eye for detail. This role will be responsible for creating, managing, and optimizing email marketing campaigns that drive customer engagement, increase brand awareness, and generate leads or sales.

Responsibilities:

- Plan and execute email campaigns to drive engagement.
- Create and personalize email content for target segments.
- Run A/B tests to improve campaign performance.
- Track, analyze, and report on email metrics. Manage and maintain subscriber lists.
- Set up automated workflows for leads.
- Collaborate with cross-functional teams to align campaigns.

Qualifications:

- 1 - 2 years of hands-on experience in email marketing.
- Bachelors or Masters in Marketing, Communications, or related field.
- Strong communication and written skills with content creation abilities.
- Knowledge of email marketing tools ( e.g., Zoho campaigns, Mailchimp, Jasper/ Copy, etc).
- Basic skills in A/B testing and performance analytics.
- Familiarity with email compliance ( e.g., GDPR, CAN-SPAM, etc).
- Ability to work cross-functionally with content, designs, and the sales team.

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