Creative Specialist

4 weeks ago

Delhi, India Decode Age Full time

Job Description – Creative Specialist Location - Bangalore Position Summary We are seeking a creative and detail-oriented Creative Specialist to join our Bangalore office. In this role you will convert marketing/brand briefs into high-quality visual and content assets across digital, print, OOH, experiential and social media channels. You’ll closely collaborate with brand, media planning, client services and design teams to deliver on-brand and on-time creative work in a fast-moving agency environment. Key Responsibilities Interpret briefs and develop creative concepts (visual + content) aligned with brand strategy, campaign goals and channel formats. Design & produce creative assets: digital banners, social posts/reels, motion graphics/video shorts, print collateral (newspapers, flyers, hoardings), OOH and experiential assets. Work with media-planning and buying teams to ensure creative formats, specs (size, bleed, resolution), channel-optimisation and production readiness. Maintain visual consistency and adherence to brand guidelines across all outputs. Manage end-to-end production of creative assets: ideation → design → review → delivery & handover. Monitor performance (where applicable) of creatives (e.g., engagement, click-throughs, conversions) and iterate on creative approach. Stay updated on design/digital trends (motion graphics, social formats, interactive content) and proactively propose innovative ideas. Manage multiple projects simultaneously, prioritize workload, ensure deadlines are met. Liaise with internal teams (copywriters, UX/Ui, designers), external vendors/printers and clients as needed. Required Qualifications & Skills Bachelor’s degree (or equivalent) in Graphic Design, Visual Communication, Fine Arts, Multimedia or similar. Experience: 2-5 years in a creative/design role in an agency or in-house brand scenario Strong portfolio showing a range of design executions — digital, social, print and ideally motion graphics/video. Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and preferably motion/video tools (After Effects, Premiere). Good understanding of digital media formats, social media first visuals, print workflows, OOH/experiential specs. Excellent visual storytelling: typography, layout, colour theory, imagery, copy/design integration. Strong communication & collaboration skills: able to present creative rationale, receive feedback, iterate. Well-organised, able to manage multiple deliverables and strict deadlines in an agency context. Adaptability and willingness to experiment with new tools and formats. Preferred / Value-adds Experience in an integrated agency environment (creative + media + brand). Motion graphics or animation experience. Experience working on larger scale print/OOH campaigns as well as digital/social campaigns. Familiarity with performance metrics (CTR, engagement, etc.) and using creative insights to optimise assets. Exposure to UX/UI basics or interactive formats. Scope Scope: Works on multiple simultaneous campaigns, may coordinate with junior designers/assistants or external vendors. Performance metrics: on-time delivery, creative quality, brand consistency, asset performance (digital), production efficiency.

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