Head – Marketing Analytics

Job Title: Head – Marketing Analytics & Insights Location: Bangalore / Hyderabad/Vizag Employment Type: Full-Time Role Summary The Head – Marketing Analytics & Insights will be responsible for turning data into actionable strategic insights that drive marketing performance, customer acquisition, retention, and ROI. This leader will build and manage a high-performing analytics team, establish the measurement infrastructure and frameworks, and partner closely with marketing and admissions teams to ensure marketing decisions are data-driven and aligned with overall business objectives. The individual will design and implement the university’s data infrastructure (data lake), integrate it with CRM systems, and institutionalize dashboards and reporting frameworks. Leading a small team of analysts, this person will deliver insights that empower leadership and academic schools to make informed, strategic, and timely decisions. Key Responsibilities 1. Data Infrastructure & Systems Development - Design and implement a centralised data lake/warehouse to unify data from CRM, website, digital campaigns, social media platforms, admissions, and finance systems. - Develop data pipelines and ensure seamless integration between CRM and marketing automation systems. - Define and implement data governance, quality assurance, and documentation processes to maintain integrity and accessibility of data. 2. Marketing & Admissions Analytics - Develop analytical frameworks and KPIs to monitor lead generation, campaign performance, admission funnel conversions, student diversity, scholarship utilisation, and fee collection metrics. - Provide insights on digital engagement, SEO/SEM effectiveness, social media performance, and website analytics (GA4). - Deliver actionable insights to optimise marketing investments, improve conversion efficiency, and enhance student acquisition outcomes. 3. Leadership & Team Development - Lead and coach a team of 2–3 data analysts, strengthening their skills in data modelling, visualisation, and presentation. - Foster a collaborative, insight-driven culture across marketing and admissions teams. - Translate complex data into clear, compelling insights and recommendations for marketing leadership and senior stakeholders. - Partner with marketing, admissions, IT and academic schools to ensure analytics initiatives are strategically aligned with institutional goals. 4. Dashboards, Reporting & Communication - Build and institutionalise executive dashboards and trackers for real-time visibility of marketing and admissions KPIs. - Prepare Periodic insights decks for the top management and deans/school heads. - Serve as the central point of contact for all marketing, admissions, and revenue - analytics needs across the university. Key Outcomes / Success Indicators - Successful implementation of a data lake and CRM integration within the first 6 months. - Operational dashboards and decision-support systems that would be actively used by senior leadership. - Improved accuracy, timeliness, and accessibility of analytics outputs. - Enhanced marketing ROI and improved lead-to-admission conversion rates. Qualifications & Experience - Bachelor’s or Master’s degree in Data Analytics, Statistics, Computer Science, Business Analytics, or Marketing Analytics. - 8–12 years of professional experience with very strong Analytical skills - Strong proficiency in Power BI / Tableau / Google Data Studio, advanced Excel, and SQL - Experience in building and managing data lakes or data warehouses. Exposure to CRM integrations is a plus (e.G., Salesforce, Zoho, Meritto, HubSpot). - Prior experience in higher education, edtech, or service-sector analytics will be an advantage. Personal Attributes - Strategic thinker with a hands-on approach to analytics and execution. - Excellent communication, storytelling, and stakeholder management skills. - Proactive, detail-oriented, and structured in approach. - Passionate about leveraging data to drive institutional growth and transparency. Why Join Us - Be part of a Large multidisciplinary university committed to innovation, quality, and student success. - Lead the creation of a modern analytics ecosystem from the ground up — including data architecture, dashboards, and reporting systems. - Collaborate closely with senior leadership and school heads, directly influencing marketing and admissions strategies. - Shape the university’s data culture and build a high-performing analytics team that drives measurable impact. - Enjoy a dynamic and collaborative work environment that values initiative, creativity, compassion and results.