Digital Media Buyer

1 week ago

Sahibzada Ajit Singh Nagar, India Lytegen Full time

About the Role We’re looking for a results-driven Digital Media Buyer to take full ownership of our Meta campaigns (Facebook/Instagram). This is not just a “launch and forget” role — we need someone who lives in the data, thinks strategically, and executes with precision. You’ll manage large budgets, multiple creatives, and campaigns across different audiences — ensuring performance, scalability, and profitability. Key Responsibilities - Plan, launch, and optimize Meta (Facebook/Instagram) ad campaigns end-to-end. - Manage multiple campaigns and creatives simultaneously, ensuring A/B testing and performance tracking. - Analyze campaign data daily and adjust strategies to maximize ROI. - Develop full-funnel strategies (awareness, retargeting, conversion). - Collaborate with creative/design teams to brief and refine ad assets. - Provide regular performance reports with clear insights and recommendations. Stay up-to-date with platform updates, trends, and best practices. Requirements Required Skills - Proven expertise in Meta Ads Manager with hands-on management of large-scale budgets. - Strong analytical mindset: ability to read data, spot trends, and pivot strategies quickly. - Deep understanding of audience targeting, bidding strategies, attribution, and pixel/tracking setups. - Experience managing multiple creatives and running structured A/B tests. - Excellent communication skills and accountability — must be on top of every detail. Qualifications - At least 2 years of experience managing large-scale Meta campaigns, whether on the agency side or within a brand. - Demonstrated success in driving measurable results (leads, sales, ROAS). - Strong command of campaign tracking tools (Google Analytics, Meta reporting, etc.). - Comfortable managing budgets ranging from mid-five figures to six figures monthly. Who We’re Looking For - Someone obsessed with execution and results, not just theory. - Highly organized and proactive — the type of person who catches issues before they become problems. - A professional who thrives in a fast-moving environment and takes full ownership of outcomes. - Leadership skills are a plus for future growth, but right now we’re prioritizing execution and sharpness. Benefits - Competitive Compensation – Attractive salary package with performance-based incentives. - Global Exposure – Direct collaboration with U.S. leadership and cross-border teams. - Career Growth – Clear progression path toward senior leadership roles in a fast-scaling company. - Impact-Driven Work – Be part of the renewable energy sector and contribute to sustainability. - Professional Development – Opportunities to lead cross-functional projects, implement global best practices, and upskill through learning initiatives. - Collaborative Culture – Work with driven, talented peers in an inclusive and supportive environment. - Work Stability & Vision – Join a company with strong long-term growth plans and a mission-driven culture. - Leadership Autonomy – Freedom to design and execute operations strategies, with the trust of global leadership. - Recognition & Rewards – Regular acknowledgment for high performance and impact delivered.

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