Affiliate Marketing and Ratings Management Executive

3 weeks ago

Jaipur, Rajasthan, India Vaibhav Global Full time
Job Description

Key Responsibilities:

- Affiliate Marketing Leadership:
- Develop, implement, and oversee the affiliate marketing strategy to achieve growth targets and expand the affiliate network.
- Build and maintain relationships with high-value affiliate partners, negotiate contracts, and ensure mutually beneficial collaborations.
- Lead the identification and onboarding of new affiliates to increase brand reach and revenue.
- Strategically utilize Upfluence or similar platforms to discover, engage, and nurture relationships with influencers and affiliate partners.
- Monitor affiliate performance through KPIs, analytics, and reporting tools, providing insights to optimize campaign effectiveness.
- Work with internal teams to align affiliate marketing strategies with broader marketing and business goals.
- Influencer Marketing and Upfluence Expertise:
- Serve as the primary point of contact for all influencer-related activities, leveraging Upfluence to manage campaigns effectively.
- Design and execute influencer campaigns that integrate seamlessly with affiliate marketing initiatives.
- Evaluate the success of influencer collaborations and adjust strategies based on performance metrics.
- Products & Site Rating Management:
- Oversee and manage the brand's online reviews, ratings, and overall digital reputation on platforms like Yotpo, Google, and industry-specific review sites.
- Develop strategies to proactively improve ratings and encourage positive customer feedback.
- Collaborate with customer service and product teams to address and resolve negative reviews or recurring issues.
- Track and analyze trends in customer feedback to identify opportunities for improvement and enhance customer satisfaction with CS team.
- Create and present comprehensive reports on reputation performance and strategic recommendations to senior leadership.
- Strategic and Leadership Responsibilities:
- Provide thought leadership and insights to guide affiliate and reputation management strategies, ensuring alignment with the company's overall objectives.
- Manage budgets related to affiliate and reputation campaigns, ensuring optimal ROI.
- Represent the company at industry events, fostering relationships with key partners and affiliates.
- Mentor and guide junior team members, fostering a culture of collaboration and innovation.

Qualifications:

- Proven experience in a senior or executive role focused on affiliate marketing, influencer marketing, or online reputation management.
- Expertise with tools like Upfluence and other affiliate/influencer management platforms.
- Strong understanding of affiliate marketing strategies, trends, and technologies.
- Demonstrated ability to manage online reviews and reputation with a focus on improving customer sentiment and ratings.
- Exceptional analytical skills with the ability to interpret data and drive actionable insights.
- Outstanding negotiation, communication, and leadership abilities.
- Experience managing cross-functional teams and collaborating with stakeholders.

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