Manager - Performance Marketing & Marketing Automation (1-3 Yrs) Mumbai (online/digital Marketing)

4 weeks ago

Mumbai, Maharashtra, India Ginger Partners Full time

Ginger Partners is hiring for a Real Estate firm based in Mumbai Position Performance Marketing Marketing Automation ManagerLocation MumbaiJob Overview We are currently seeking a highly motivated and experienced Performance Marketing Marketing Automation Manager to spearhead our digital marketing initiatives The ideal candidate will lead the deployment of data-driven marketing strategies and technical automation expertise to boost customer acquisition and engagement Key Responsibilities - Develop manage and optimize comprehensive paid digital marketing campaigns across PPC social media ads and display advertising - Design and implement efficient marketing automation workflows to enhance operational efficiency and customer engagement - Craft and refine email marketing strategies implementing lead scoring and nurturing programs to prioritize high-potential leads - Continuously assess campaign performance and ROI utilizing insights to drive strategic improvements - Conduct A B testing for ads landing pages and email campaigns to optimize effectiveness Oversee and enhance the marketing tech stack ensuring seamless integrations and developing automated reporting dashboards Required Skills and Experience - 1 5 to 3 years of experience in performance marketing and marketing automation preferably in the real estate sector - Proficient in platforms and tools like WebEngage MoEngage Google Ads Meta Ads and LinkedIn Ads - Strong analytical skills with proficiency in Google Analytics and data visualization platforms - Experience with CRM systems customer journey mapping and email marketing best practices Technical skills in HTML CSS tag management systems and basic SQL ref updazz com

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