Product Marketing Specialist

3 days ago


Verna GA IN SIVA Inotec Ltd. Full time

Minimum 6- 8 years of experience in marketing with proven experience managing a product line or vertical independently Key Responsibilities Own the marketing strategy and execution for a dedicated product line driving campaigns from concept to result Plan and execute integrated marketing campaigns including email marketing paid ads LinkedIn outreach content and offline collaterals Create and manage brochures flyers product datasheets and presentations basic design proficiency required Lead digital campaigns using Google Ads LinkedIn Ads and other platforms including audience targeting and performance optimization Develop product positioning messaging and go-to-market strategies in alignment with product and sales teams He she should also be able to organize webinars with customers and potential clients to promote the product line and generate leads Track KPIs analyze data and prepare performance reports with insights for continuous improvement Stay on top of industry trends competitors and customer needs to shape relevant marketing strategies Work closely with cross-functional teams to ensure brand consistency and maximize impact Job Types Full-time Permanent Pay 500 000 00 - 700 000 00 per year Benefits Health insurance Paid sick time Provident Fund Work Location In person



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