Digital Advertising Specialist

4 weeks ago

India Activate Talent Full time

FULL TIME REMOTE Position Digital Advertising Specialist Type of contract Independent Contractor Working Hours Monday - Friday Work from any corner of the world and be a part of the remoteworkrevolution About the Company Our mission is to make strength training accessible to everyone and have fun doing it We live by our core values of Trust Respect Innovation Teamwork Adaptability and Customer Centricity We foster a collaborative and supportive workplace culture that empowers our team to perform at their best while maintaining a healthy work-life balance If you re passionate about creativity growth and fitness this is the place for you Scope of the Role We re seeking a Digital Advertising Specialist who is deeply skilled in Meta Facebook Instagram advertising and passionate about performance-driven creative You will own and execute the paid social strategy optimize campaigns for efficiency and growth and collaborate closely with creative and marketing teams to produce engaging content that converts This role requires a balance of analytical expertise and creative intuition perfect for someone who loves diving into data and testing new ideas to drive results Duties and Responsibilities Own and manage the full lifecycle of Meta advertising campaigns from planning to execution and optimization Set and manage budgets to ensure efficient allocation of spend across multiple audiences and objectives Analyze performance data to identify trends and provide actionable insights that improve ROAS Collaborate with the creative team to develop and test ad concepts visuals and copy that align with brand goals Provide data-backed creative direction to guide ad production and strategy Partner with the Marketing Director to align paid social initiatives with broader marketing strategies Experiment and innovate with new ad formats placements and audience targeting methods Bonus Create quick-turn ad variations using tools like Canva Photoshop or Premiere Pro Explore new paid social channels TikTok Reddit or emerging platforms as opportunities arise Requirements Years of Experience 3 years managing and scaling paid social campaigns with a focus on Meta Ads Background Proven track record of managing Meta ad accounts end-to-end budget creation optimization reporting Strong analytical mindset with the ability to interpret campaign data and derive actionable insights Experience managing campaigns across multiple geographies Canada U S U K Australia preferred Hands-on experience with Meta catalog integrations and product feeds e g Plytix Shopify Klaviyo Ability to collaborate effectively with creative teams providing sharp feedback on visuals copy and ad formats Proactive curious and adaptable always testing learning and optimizing Active interest or participation in the fitness and strength training industry is a strong plus Tools and Software Meta Ads Manager Google Analytics or similar analytics platforms Shopify Klaviyo Plytix Canva Adobe Photoshop or Premiere Pro bonus

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