▷ (10/10/2025) Search Engine Optimization Executive
1 week ago
Job Description Company Profile: WORKSTORE LIMITED is a leading distributor of premium commercial and industrial solutions in India. We are the exclusive partner for globally renowned brands including Dyson Hand Dryers, Lindhaus & Fimap Cleaning Machines, RLT Lighting Products, and more. Our mission is to bring innovative, high-performance products to businesses across India through a strong dealer and distribution network. Job Summary: We are looking for a data-driven and results-oriented Search Engine Optimizationprofessional to develop, implement, and optimize SEO strategies that improve organic search visibility, website traffic, and conversions. The ideal candidate will have in-depth knowledge of on-page, off-page, and technical SEO, along with proven experience in managing SEO projects across industries. This role requires strong analytical skills, up-to-date knowledge of search engine algorithms, and the ability to drive measurable growth through SEO initiatives. Key Responsibilities: SEO Strategy & Execution - Develop and implement comprehensive SEO strategies aligned with business objectives. - Conduct keyword research, competitor analysis, and market insights to identify growth opportunities. - Optimize website content, landing pages, and blogs for targeted keywords and user experience. On-Page & Technical SEO - Ensure proper site architecture, internal linking, URL optimization, and schema markup. - Manage technical SEO aspects including site speed, mobile responsiveness, crawlability, and indexing. - Conduct regular site audits and coordinate with developers for fixes and enhancements. Off-Page SEO & Link Building - Develop and execute link-building strategies to enhance domain authority. - Build relationships with publishers, bloggers, and industry websites for high-quality backlinks. - Monitor off-page performance and address toxic/broken links. Analytics, Reporting & Optimization - Track, analyze, and report SEO performance metrics using Google Analytics, Search Console, and SEO tools (SEMrush, Ahrefs, Moz, etc.). - Measure ROI and provide actionable insights for continuous improvement. - Stay updated with search engine algorithm updates and adjust strategies accordingly. Collaboration & Content Optimization - Work closely with content, social media, and paid marketing teams to ensure an integrated approach. - Provide SEO guidelines for new content development and digital campaigns. - Conduct training and awareness sessions for internal teams on SEO best practices. Key Skills & Competencies: - Strong expertise in on-page, off-page, and technical SEO - Proficiency in SEO tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc. - Good knowledge of HTML, CSS, and basic website CMS (WordPress, Shopify, Magento, etc.) - Strong analytical, problem-solving, and project management skills - Excellent written and verbal communication skills - Ability to adapt to algorithm changes and deliver consistent results Educational Qualifications: - Bachelor's degree in Marketing, Business, IT, or a related field - Certification in SEO/Digital Marketing (Google, HubSpot, SEMrush Academy) preferred Location: Worli Mumbai ** Candidates willing to travel to Worli & Work from Office should only apply
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