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18 hours ago

Nagercoil TN IN WhiteLake Technology Solutions Full time

Job Summary We are looking for a dynamic and detail-oriented PPC Analyst to join our digital marketing team This role is open to both freshers with relevant training and candidates with up to 3 years of experience in performance marketing You will be responsible for creating managing and optimizing paid advertising campaigns to drive traffic leads and conversions The ideal candidate is analytical creative and possesses excellent communication skills to collaborate with teams and confidently present campaign results Key Responsibilities Plan launch and manage PPC campaigns across Google Ads Meta Ads Bing Ads and other platforms Conduct keyword research competitor analysis and audience targeting to drive campaign strategy Create compelling ad copy and engaging visuals aligned with campaign objectives Monitor campaign performance analyze KPIs CTR CPC CPA ROI and implement optimization strategies Perform A B testing on ads creatives and landing pages to improve conversions Prepare and present performance reports with actionable insights Collaborate with content design and development teams to ensure campaign success Stay current with digital marketing trends tools and best practices Requirements Bachelor s degree in Marketing Business Engineering or related field 0-3 years of experience in PPC or digital marketing Freshers with relevant training are welcome For Freshers Basic knowledge of Google Ads Meta Ads and Google Analytics GA4 For Experienced candidates Proven hands-on campaign management experience Search Display Shopping YouTube Performance Max Excellent verbal and written communication skills ability to present ideas and discuss results with clients or internal teams Proficiency in Excel Google Sheets for data analysis and reporting Strong analytical problem-solving and organizational skills Preferred Skills Google Meta Ads Certifications Experience with Google Tag Manager GA4 and conversion tracking setup Strong knowledge of ad copy creation keyword optimization and bidding strategies Ability to manage multiple campaigns in a fast-paced environment Candidates from Nagercoil or nearby locations will be given preference Salary Commensurate with experience Competitive package offered for both freshers and experienced candidates How to Apply Send your resume to career whitelake in with the subject line PPC Analyst Application - Your Name Job Type Full-time Application Question s Have you ever managed a live Google Ads campaign Work Location In person

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