Business Analyst

4 weeks ago

Hyderabad, Telangana, India vidaXL Full time
Designation: Business Analyst- SFMC

Job Purpose: What is the purpose of the job?

We are seeking a skilled and detail-oriented Business Analyst with expertise in Salesforce Marketing Cloud (SFMC) to join our team. The ideal candidate will play a pivotal role in understanding business requirements and optimization of SFMC features. This position requires a deep understanding of marketing automation, campaign management, and customer engagement strategies.

Key Responsibilities:

· Conduct time-to-time analysis to customize SFMC functionalities to align with Business goals

· Stay abreast of industry trends and emerging technologies to match the market standards

· Utilize advanced analytical tools to interpret data and generate actionable insights related to the email marketing.

· Leading deep dive data analysis to identify patterns and trends with the customer behavior.

· To be able to create reports in marketing cloud.

Principal Accountabilities

· Conduct comprehensive analysis of mails to assess performance, reliability.

· Utilize advanced analytical tools to interpret data and generate actionable insights.

· Collaborate with the SFMC Scrum Team to align on email marketing strategies with webshop objectives.

· Offer informed recommendations on implementing new email marketing strategies based on customer preferences and industry trends.

· To provide value generation for the Business cases related to Payment PORT projects.

· Create comprehensive user documentation and training materials for SFMC users.

Key Challenges

· Keeping pace with rapidly evolving industry and customer trends

· Being critical with data and providing the right validation towards data.

· To constantly, monitor and report far and wide gaps when it comes to main metrics of SFMC like open rate, conversion rate, bounce rate, click-open rate, unsubscribe rate etc.

· Balancing the need for innovation with maintaining operational efficiency and cost-effectiveness.

· Ensuring seamless integration with the webshop platform amidst changing business priorities and requirements.

Skills required (Tools and Technologies)

· Excel (good to have advanced), PowerPoint.

· Data reporting platforms like Google Analytics, Salesforce, PowerBi and looker (good to have).

· Excellent collaboration and communication skills for working effectively within cross functional teams.

· Experience in Agile methodologies, particularly with Scrum Teams, and familiarity with sprint planning and backlog management.

· Strategic thinking to align with broader organizational goals and objectives.

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