Industry Marketing Lead

3 days ago

India People First Consultants Full time

Industry Marketing Lead - Insurance Level Associate Director Location India Bangalore Hyderabad Chennai Pune Mumbai Gurgaon Noida Role Overview We are seeking a strategic and results-driven marketing leader to spearhead integrated marketing efforts for the Insurance vertical in EMEA region This role will be responsible for shaping and executing marketing strategies that drive brand growth client engagement and revenue impact The Industry Marketing Lead will collaborate closely with regional Field Marketing teams and cross- functional stakeholders to deliver high-impact campaigns and programs Key Responsibilities Strategic Leadership Act as the Insurance marketing advisor to EMEA business and marketing stakeholders Define and prioritize marketing strategies aligned with vertical growth objectives Lead the development and execution of integrated marketing plans and client campaigns Campaign Execution Enablement Design and execute multi-geo multi-channel awareness and lead generation campaigns Develop persona profiles and client segmentation strategies Create and activate client journeys through research messaging and validation Support regional Field Marketing team in effective local activation of integrated campaign Establish and track KPIs to measure campaign effectiveness and ROI Partnerships Collaboration Design joint marketing initiatives with Insurance technology alliance partners Collaborate across the Marketing ecosystem - Corporate Thought Leadership and Regional Field Marketing for right inputs and best outcomes Candidate Profile Industry Marketing Expertise Deep understanding of business and technology trends in Insurance industry 10 years of experience in B2B marketing preferably in technology services Strong experience in using digital channels and platforms for awareness and demand gen activities Proven success in integrated marketing strategies that deliver measurable outcomes Experience of working in with Partner ecosystem for marketing initiatives is an advantage not mandatory Strategic Operational Agility Ability to self-start self-motivate and manage multiple complex priorities Comfortable operating within a complex matrixed organizational structure Thrives in dynamic environments and can navigate ambiguity with focus and agility Client-Centric Demand Generation Skills Strong demand generation expertise and a client-first mindset Experience in developing client personas and journey-based marketing strategies Communication Influence Excellent communication skills with the ability to influence stakeholders across all levels Collaborative mindset with a track record of cross-functional engagement Innovation Adaptability Agile and innovative thinker with a strategic mindset Open to experimentation and new approaches to build client and partner relationships Success Metrics Success in this role will be measured by Pipeline Influence Marketing-influenced pipeline growth and conversion rates Brand Visibility Increased brand awareness and share of voice in the Insurance vertical in EMEA Client Engagement Improved client journey metrics including engagement retention and advocacy Stakeholder Satisfaction Positive feedback from sales consulting and regional field marketing teams Partner Impact Visibility and performance of joint campaigns with strategic partners Reporting This position reports to the Senior Director and Head of Industry Marketing in EMEA and requires close collaboration with EMEA Field Marketing teams

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