Sr. Digital Marketing Specialist

Job Title Digital Marketing Analyst Social Media CreatorRoles and Responsibilities Tracking Analytics Setup Implement and maintain tracking mechanisms such as event and conversion tracking across websites mobile apps and other digital assets Ensure proper tagging and integration with platforms like Google Analytics Facebook Pixel and other relevant tools Competitor Market Analysis Conduct in-depth competitor research and monitor industry trends Utilize insights to develop and refine digital marketing strategies aligned with specific business goals Campaign Optimization Test measure analyze and optimize digital campaigns across channels Search Social Media Display Content Drive improvements in customer engagement conversions reduce cost per acquisition CPA and enhance customer lifetime value LTV Dashboarding Reporting Set up data dashboards and build performance models using tools like Tableau Google Data Studio or similar Present insights and actionable recommendations to departmental heads to guide decision-making and improve business outcomes Client Stakeholder Communication Collaborate with in-house teams and maintain strong client relationships Conduct regular review meetings to present performance reports and suggest strategic improvements Platform Management Oversee SEM Search Engine Marketing efforts manage Google Ads campaigns and handle social media platforms Meta LinkedIn etc Create publish and manage engaging content tailored to various audiences and platforms Requirements Bachelor s degree in Marketing Business or a related field Hands-on experience with analytical reporting tools Google Analytics Google Data Studio Tableau Proven knowledge of digital marketing best practices across social media display advertising and programmatic channels Strong data interpretation strategic thinking and problem-solving skills Experience in SEM and social media platform management including Google Ads and content creation Ability to make data-driven decisions and provide clear strategic recommendations Strong communication and presentation skills Excellent collaboration and interpersonal skills Job Types Full-time Permanent Pay Up to 25 000 00 per month Benefits Health insurance Schedule Day shift Morning shift Supplemental Pay Commission pay Performance bonus Yearly bonus Work Location In person