Brand Manager

23 hours ago

Rajkot India Ban Labs Pvt Ltd Full time

Job Description Brand Manager Ban Labs is established in the year of 1966, it is a leading player in Ayurvedic, Herbal and cosmetic products with remarkable presence across India and abroad. The Company is having a strong presence in segments of OTC products, Stationery and Clothing across country. Company is looking forward for enthusiastic candidate for Brand Manager Position. This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency. Responsibilities Analyze brand positioning and consumer insights Shape and communicate our vision and mission Translate brand elements into plans and go-to-market strategies for Online and Offline channels Manage a team of marketing people working on brand initiatives Lead creative development to motivate the target audience to take action Establish performance specifications, cost and price parameters, market applications, and sales estimates Measure and report the performance of all marketing campaigns, and assess ROI and KPIs Monitor market trends, research consumer markets, and competitors activities Oversee new and ongoing marketing and advertising activities Monitor product distribution and consumer reactions Devise innovative growth strategies Align the company around the brand's direction, choices, and tactics Qualifications, Experience and Required Skills Master's degree or equivalent in Marketing 3+ years of brand management or marketing experience Proven working experience as a Brand Manager or Associate Brand Manager Experience in identifying target audiences and devising effective campaigns Excellent understanding of the full marketing mix Strong analytical skills partnered with a creative mind Data-driven thinking and an affinity for numbers Outstanding communication skills Up-to-date with latest trends and marketing best practices CTC: As per market standards Base Location: Rajkot (Head Office) CTC: As per market Standards - Candidate can share CV at [Confidential Information]

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