
Marketing Automation
3 weeks ago
MarketingAutomationSpecialist
WeareseekinganexperiencedMarketingAutomationSpecialistwithexpertisein
ecommercemarketingtojoinourteam.Theidealcandidatewillberesponsiblefor
designing,executing,andoptimizingmarketingautomationstrategiesacrossmultiple
communicationchannelstodrivecustomerengagement,retention,andsales.Therole
alsorequiresexperiencewithCRM,automationworkflowsandmanagingcustomer
journeyseffectively.
KeyResponsibilities:
MarketingAutomationStrategy&Execution
:
Developandimplementautomatedmarketingcampaignsacrossemail,SMS,push
notifications,andWhatsApptoimprovecustomerengagement,retention,and
revenuegrowth.
Leveragemarketingautomationplatformstocreatepersonalized,triggered,and
lifecycle-basedcampaignsforeCommercecustomers.
UtilizeCRMdatatomanagecustomersegmentation,customerjourneys,and
integratemarketingcampaignsacrossplatforms.
Designandoptimizeemailworkflows,SMScampaigns,andpushnotificationsto
nurtureleads,convertprospects,andre-engagecustomers.
CampaignManagement&Optimization
:
Setupandmonitoremail,SMS,push,andWhatsAppcampaigns,analyzing
performancemetrics(openrates,click-throughrates,conversionrates)and
makingdata-drivenoptimizations.
Segmentaudiencesbasedonuserbehavior,purchasehistory,andpreferencesto
delivertargetedmessagesthatdriveengagementandincreasecustomerlifetime
value.
ConductA/Btestingoncampaigncontent,subjectlines,messaging,andsend
timestoimproveperformance.
DataAnalysis&Reporting
:
Track,analyze,andreportontheperformanceofautomatedmarketingcampaigns,
ensuringalignmentwithbusinessKPIs.
Utilizedatatogenerateactionableinsights,andcontinuouslyimprovecampaigns
basedoncustomerbehaviorandmarkettrends.
Collaboration&Cross-FunctionalCoordination
:
WorkcloselywiththeeCommerce,product,andmarketingteamstoalign
automationstrategieswithbusinessgoals.
Collaboratewiththecreativeteamtodesigncompelling,on-brandemail
templates,SMScopy,pushnotifications,andWhatsAppmessages.
CustomerJourneyManagement
:
Mapoutandautomatecustomerjourneysfromacquisitiontoretention,ensuring
seamlesscommunicationacrossalltouchpoints.
Developre-engagementstrategiesfordormantcustomers,cartabandoners,and
first-timebuyerstoimproveconversionratesandreducechurn.
Qualifications:
3+yearsofexperienceinmarketingautomationforeCommerceordigital
marketing.
ProvenexpertiseinWebEngageforautomation,customersegmentation,and
campaignmanagement.
Strongexperiencewithemailmarketing,SMSmarketing,pushnotifications,and
WhatsAppmarketing.
Salesforceexperiencerequired,withasolidunderstandingofitsmarketing
automationcapabilitiesandCRMtools.
Abilitytodesignandimplementdata-drivenmarketingstrategiesthatdrive
engagementandROI.
ExperiencewithA/Btesting,customerjourneymapping,andsegmentation.
FamiliaritywitheCommerceplatformsandhowtointegratemarketingautomation
toolswiththem.
Stronganalyticalskillstotrackandoptimizemarketingcampaigns,withafocuson
improvingkeymetrics.
Proficiencyinemailmarketingplatforms(e.g.,Mailchimp,Klaviyo,Salesforce
MarketingCloud).
Strongcommunicationskills,bothwrittenandverbal,toeffectivelycollaborate
withcross-functionalteams.
Skills&Expertise:
MarketingAutomation
Expertise(WebEngageorSimilar)
SalesforceMarketingCloud
EmailMarketing(CampaignSetup,Optimization)
SMSMarketing(CampaignDesign&Execution)
PushNotificationCampaigns
WhatsAppMarketing(BusinessAPI,Automation)
CustomerJourneyMapping
CRMIntegrationandSegmentation
A/BTesting&CampaignOptimization
DataAnalytics&Reporting(GoogleAnalytics,WebEngage,Salesforce)
Cross-FunctionalTeamCollaboration
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