Marketing Automation

3 weeks ago


Cochin, Kerala, India Morphos Hr Solutions Private Limited Full time
Job Description

MarketingAutomationSpecialist

WeareseekinganexperiencedMarketingAutomationSpecialistwithexpertisein

ecommercemarketingtojoinourteam.Theidealcandidatewillberesponsiblefor

designing,executing,andoptimizingmarketingautomationstrategiesacrossmultiple

communicationchannelstodrivecustomerengagement,retention,andsales.Therole

alsorequiresexperiencewithCRM,automationworkflowsandmanagingcustomer

journeyseffectively.

KeyResponsibilities:

MarketingAutomationStrategy&Execution

:

Developandimplementautomatedmarketingcampaignsacrossemail,SMS,push

notifications,andWhatsApptoimprovecustomerengagement,retention,and

revenuegrowth.

Leveragemarketingautomationplatformstocreatepersonalized,triggered,and

lifecycle-basedcampaignsforeCommercecustomers.

UtilizeCRMdatatomanagecustomersegmentation,customerjourneys,and

integratemarketingcampaignsacrossplatforms.

Designandoptimizeemailworkflows,SMScampaigns,andpushnotificationsto

nurtureleads,convertprospects,andre-engagecustomers.

CampaignManagement&Optimization

:

Setupandmonitoremail,SMS,push,andWhatsAppcampaigns,analyzing

performancemetrics(openrates,click-throughrates,conversionrates)and

makingdata-drivenoptimizations.

Segmentaudiencesbasedonuserbehavior,purchasehistory,andpreferencesto

delivertargetedmessagesthatdriveengagementandincreasecustomerlifetime

value.

ConductA/Btestingoncampaigncontent,subjectlines,messaging,andsend

timestoimproveperformance.

DataAnalysis&Reporting

:

Track,analyze,andreportontheperformanceofautomatedmarketingcampaigns,

ensuringalignmentwithbusinessKPIs.

Utilizedatatogenerateactionableinsights,andcontinuouslyimprovecampaigns

basedoncustomerbehaviorandmarkettrends.

Collaboration&Cross-FunctionalCoordination

:

WorkcloselywiththeeCommerce,product,andmarketingteamstoalign

automationstrategieswithbusinessgoals.

Collaboratewiththecreativeteamtodesigncompelling,on-brandemail

templates,SMScopy,pushnotifications,andWhatsAppmessages.

CustomerJourneyManagement

:

Mapoutandautomatecustomerjourneysfromacquisitiontoretention,ensuring

seamlesscommunicationacrossalltouchpoints.

Developre-engagementstrategiesfordormantcustomers,cartabandoners,and

first-timebuyerstoimproveconversionratesandreducechurn.

Qualifications:

3+yearsofexperienceinmarketingautomationforeCommerceordigital

marketing.

ProvenexpertiseinWebEngageforautomation,customersegmentation,and

campaignmanagement.

Strongexperiencewithemailmarketing,SMSmarketing,pushnotifications,and

WhatsAppmarketing.

Salesforceexperiencerequired,withasolidunderstandingofitsmarketing

automationcapabilitiesandCRMtools.

Abilitytodesignandimplementdata-drivenmarketingstrategiesthatdrive

engagementandROI.

ExperiencewithA/Btesting,customerjourneymapping,andsegmentation.

FamiliaritywitheCommerceplatformsandhowtointegratemarketingautomation

toolswiththem.

Stronganalyticalskillstotrackandoptimizemarketingcampaigns,withafocuson

improvingkeymetrics.

Proficiencyinemailmarketingplatforms(e.g.,Mailchimp,Klaviyo,Salesforce

MarketingCloud).

Strongcommunicationskills,bothwrittenandverbal,toeffectivelycollaborate

withcross-functionalteams.

Skills&Expertise:

MarketingAutomation

Expertise(WebEngageorSimilar)

SalesforceMarketingCloud

EmailMarketing(CampaignSetup,Optimization)

SMSMarketing(CampaignDesign&Execution)

PushNotificationCampaigns

WhatsAppMarketing(BusinessAPI,Automation)

CustomerJourneyMapping

CRMIntegrationandSegmentation

A/BTesting&CampaignOptimization

DataAnalytics&Reporting(GoogleAnalytics,WebEngage,Salesforce)

Cross-FunctionalTeamCollaboration

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