Ecommerce Marketing Strategist

2 days ago

Cochin, Kerala, India beBeeAutomation Full time
Marketing Automation Specialist

We are seeking an experienced marketing automation specialist with expertise in ecommerce marketing to fill a key role in our organization. The ideal candidate will be responsible for designing, executing, and optimizing marketing automation strategies across multiple communication channels to drive customer engagement, retention, and sales.

The role requires experience with CRM, automation workflows, and managing customer journeys effectively. We are looking for a skilled professional who can develop and implement automated marketing campaigns across email, SMS, push notifications, and WhatsApp to improve customer engagement, retention, and revenue growth.

Key Responsibilities:

  • Develop and implement automated marketing campaigns across email, SMS, push notifications, and WhatsApp to improve customer engagement, retention, and revenue growth.
  • Leverage marketing automation platforms to create personalized, triggered, and lifecycle-based campaigns for ecommerce customers.
  • Utilize CRM data to manage customer segmentation, customer journeys, and integrate marketing campaigns across platforms.
  • Design and optimize email workflows, SMS campaigns, and push notifications to nurture leads, convert prospects, and re-engage customers.

Campaign Management & Optimization:

  • Set up and monitor email, SMS, push, and WhatsApp campaigns, analyzing performance metrics (open rates, click-through rates, conversion rates) and making data-driven optimizations.
  • Segment audiences based on user behavior, purchase history, and preferences to deliver targeted messages that drive engagement and increase customer lifetime value.
  • Conduct A/B testing on campaign content, subject lines, messaging, and send times to improve performance.

Data Analysis & Reporting:

  • Track, analyze, and report on the performance of automated marketing campaigns, ensuring alignment with business KPIs.
  • Utilize data to generate actionable insights, and continuously improve campaigns based on customer behavior and market trends.

Candidate Requirements:

  • 3+ years of experience in marketing automation for ecommerce or digital marketing.
  • Proven expertise in WebEngage for automation, customer segmentation, and campaign management.
  • Strong experience with email marketing, SMS marketing, push notifications, and WhatsApp marketing.
  • Salesforce experience required, with a solid understanding of its marketing automation capabilities and CRM tools.
  • Ability to design and implement data-driven marketing strategies that drive engagement and ROI.
  • Experience with A/B testing, customer journey mapping, and segmentation.
  • Familiarity with ecommerce platforms and how to integrate marketing automation tools with them.
  • Strong analytical skills to track and optimize marketing campaigns, with a focus on improving key metrics.
  • Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo, Salesforce Marketing Cloud).

Benefits:

As a marketing automation specialist, you will have the opportunity to work with a talented team of professionals, learn new skills, and grow your career in a dynamic and fast-paced industry. You will also have access to cutting-edge technology and tools to help you succeed in your role.

What We Offer:

A competitive salary, comprehensive benefits package, and opportunities for professional growth and development.

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