SEO Specialist

24 hours ago

Mumbai, India Boston Institute of Analytics Full time

Job Title: SEO Specialist

Experience: 3-4 Years

Job Summary:

We are seeking an experienced SEO Specialist with 3-4 years of hands-on expertise in on-page SEO and link building techniques. This role will focus on driving high-quality traffic, enhancing website visibility, and improving SERP rankings. The ideal candidate should excel in SEO best practices, including keyword research, link-building strategies, content optimization, and technical on-page SEO.

Responsibilities:

- Conduct thorough keyword research to guide content strategy and drive target audience traffic
- Implement on-page SEO strategies such as optimizing meta tags, headers, URL structures, internal linking, and aligning content with search intent
- Develop and execute link-building strategies, including outreach, guest posting, social bookmarking, and backlink analysis
- Collaborate with the content team to create SEO-optimized content for blogs, landing pages, and product descriptions
- Monitor, analyze, and report on website performance using Google Analytics and other SEO tools
- Identify and address SEO issues like crawl errors, site speed, mobile optimization, and broken links
- Ensure SEO best practices are implemented across all digital content and marketing efforts
- Has previously worked on SEO for e-commerce website
- Stay updated with the latest trends in on-page SEO, link building, and algorithm changes

Requirements:

- 3-4 years of experience in SEO, with proven skills in on-page SEO and link-building techniques
- Proficiency in SEO tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, and Moz
- Strong knowledge of SEO ranking factors, search engine algorithms, and technical SEO best practices
- Working Exp with WordPress
- Analytical mindset with excellent attention to detail and the ability to interpret and act on data insights
- Excellent communication and collaboration skills

Preferred Qualifications:

Bachelor's degree in marketing, Digital Media, or a related field

- Experience with local SEO

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