SEO Specialist

2 weeks ago

Mumbai, India Boston Institute of Analytics Full time

Job Title: SEO Specialist


Experience: 3-4 Years


Job Summary:

We are seeking an experienced SEO Specialist with 3-4 years of hands-on expertise in on-page SEO and link building techniques. This role will focus on driving high-quality traffic, enhancing website visibility, and improving SERP rankings. The ideal candidate should excel in SEO best practices, including keyword research, link-building strategies, content optimization, and technical on-page SEO.


Responsibilities:


  • Conduct thorough keyword research to guide content strategy and drive target audience traffic
  • Implement on-page SEO strategies such as optimizing meta tags, headers, URL structures, internal linking, and aligning content with search intent
  • Develop and execute link-building strategies, including outreach, guest posting, social bookmarking, and backlink analysis
  • Collaborate with the content team to create SEO-optimized content for blogs, landing pages, and product descriptions
  • Monitor, analyze, and report on website performance using Google Analytics and other SEO tools
  • Identify and address SEO issues like crawl errors, site speed, mobile optimization, and broken links
  • Ensure SEO best practices are implemented across all digital content and marketing efforts
  • Has previously worked on SEO for e-commerce website
  • Stay updated with the latest trends in on-page SEO, link building, and algorithm changes


Requirements:


  • 3-4 years of experience in SEO, with proven skills in on-page SEO and link-building techniques
  • Proficiency in SEO tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, and Moz
  • Strong knowledge of SEO ranking factors, search engine algorithms, and technical SEO best practices
  • Working Exp with WordPress
  • Analytical mindset with excellent attention to detail and the ability to interpret and act on data insights
  • Excellent communication and collaboration skills


Preferred Qualifications:


Bachelor's degree in marketing, Digital Media, or a related field

  • Experience with local SEO 

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