Team Member

6 days ago

Sāngli, India Aditya Birla Group Full time

Brand Communication Development Implementation Navyasa Identify key touch points for customers to drive brand communication Work closely with media digital content teams to ensure a holistic 360 degree plan Formulate ATL BTL activities that appeals to the target audience retaining constant brand message across all media mix with necessary guidance from DH FH B C to build awareness and affinity for Navyasa portfolio Create Brand Annual Calendar for Navyasa and ensure adherence to the same Analyse and review the sustainability feasibility and workability of the plan Seek necessary approvals for execution of the plan Create brand driven content ATL BTL working closely with internal teams and external agencies Content includes but not limited to videos key visuals concepts write up pitch decks adcepts and any related brand literature Execute Media planning ATL BTL activities to ensure optimum presence for brand Liva with the help of key liaisons that include agencies for media planning PR digital presence OOH executions Identify and execute premier fashion events like LFW to create aspirational fashion imagery and evaluate the same against the present targets with regards to buzz creation consumer engagement and trade dissemination Ensure execution of brand health survey periodically for assessing the brand health parameters Ensure incorporation of the survey findings in modifying the campaigns accordingly Media Planning Implementation - Full 360xc2xb0 media strategy across ATL Maintaining media relations with key media publications Ensuring brands visibility in media through relevant stories and advertisements BTL Brand Activations Strategy Budgeting Planning Stay current on market trends and competitor activities Devise Branding communication strategy action plan and budget with inputs from Head B C for delivering the brand proposition finalized Collate budget data for brand spends and maintain a record of the same Handle spends against budgets data with close monitoring for the function and present to Head - B C regularly Ensure budget reconciliation is done every month Consumer insights insight mining from Primary secondary markets Track drive brand health scores Strategic partnerships - Brand ambassadors designer premium event partnerships Brand Custodian - Maintain brand imagery aspiration across B2C ATL Digital Product Development Improvement Protection Propose appropriate branding strategy for new product developed Co-ordinate with agencies to create appropriate brand positioning statement for new product Follow up and co-ordinate for registration of copyrights of taglines designs graphics audio-visuals sound recordings and other critical content used in BTL ATL advertisement Vendor Contracts Management Appoint right agencies for research activities BTL ATL activities PR related activities etc Define performance parameters for appointed agencies and assess their performance and take decisions on their continuity Mandatory Skills Manage all contracts with agencies and approve all bills for the services provided Communication Development Concept creation advertising brief writing creative evaluation Media Planning TV OOH Print Digital Media buying execution media mix ROI modelling Consumer Intelligence insight mining from Primary markets

  • Sr. Team Member

    2 days ago

    Sāngli, India Star Union Dai-ichi Life Insurance Company Limited Full time

    About the Role: We are seeking a Marketing individual who can translate complex financial concepts into compelling narratives that drive brand engagement. You will be responsible for crafting impactful storytelling, leading brand campaigns, and driving content-led marketing initiatives for life insurance and financial services. . You will work at the...

  • Sr. Team Member

    2 days ago

    Sāngli, India Star Union Dai-ichi Life Insurance Company Limited Full time

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    1 week ago

    Sāngli, India Star Union Dai-ichi Life Insurance Company Limited Full time

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    Sāngli, India 27OCTOBERS LI.CA.SC.LE.® Full time

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    Sāngli, India 2COMS Full time

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