Sr. Team Member

2 days ago

Sāngli, India Star Union Dai-ichi Life Insurance Company Limited Full time

About the Role:

We are seeking a Marketing individual who can translate complex financial concepts into compelling narratives that drive brand engagement. You will be responsible for crafting impactful storytelling, leading brand campaigns, and driving content-led marketing initiatives for life insurance and financial services. . You will work at the intersection of marketing, content, and digital strategy , ensuring a strong brand presence across multiple platforms.

Key Responsibilities

Marketing & Brand Strategy
Develop and execute a comprehensive content marketing strategy aligned with business objectives.
Lead brand-building campaigns that position the company as a thought leader in life insurance and healthcare investments.
Define brand messaging, tone, and storytelling approach to enhance audience engagement.
Create and oversee multi-channel marketing campaigns , integrating social media, digital, and offline initiatives.

Content & Digital Strategy
Develop high-quality blogs, video scripts, podcasts, and educational content that simplify life insurance concepts.
Lead content-driven digital engagement strategies , including carousels, reels, and interactive campaigns.
Manage content for the website.

Customer Engagement & Community Building
Drive customer-centric campaigns , such as referral initiatives like "Badhiye with Buddy," to boost participation.
Develop social media engagement strategies , incorporating Zomato-style witty notifications and Hinglish narratives.
Work with design and UX teams to enhance the digital experience through storytelling.

Legal & Compliance Coordination
Ensure all marketing content and campaigns adhere to regulatory guidelines and compliance requirements.
Collaborate with legal and compliance teams to secure approvals for marketing materials.
Stay updated on regulatory changes affecting life insurance and financial services marketing.

Stakeholder & Agency Management
Collaborate with cross-functional teams, including product, sales, and UI/UX designers , to ensure content alignment.
Manage relationships with external agencies and vendors , ensuring high-quality content execution.

Performance & Optimization
Analyze content performance and marketing campaign effectiveness using data-driven insights.
Continuously optimize content strategies based on audience engagement and business impact.
Monitor industry trends and competitor activity to stay ahead in the financial services marketing space.

Qualifications & Experience
Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field .
5+ years of experience in content marketing, brand strategy, or digital marketing , preferably in the BFSI sector
Proven expertise in developing and executing brand campaigns across digital and offline channels.
Strong storytelling skills, with the ability to simplify complex financial topics for diverse audiences.
Experience managing marketing budgets, agency relationships, and multi-stakeholder collaboration .
Knowledge of SEO, content marketing trends, and digital engagement strategies .
Strong analytical mindset, with the ability to measure campaign performance and drive data-driven decisions.
Familiarity with regulatory and compliance processes in financial services marketing .

  • Team Member

    6 days ago

    Sāngli, India Aditya Birla Group Full time

    Brand Communication Development Implementation Navyasa Identify key touch points for customers to drive brand communication Work closely with media digital content teams to ensure a holistic 360 degree plan Formulate ATL BTL activities that appeals to the target audience retaining constant brand message across all media mix with necessary guidance...

  • ▷ [Apply in 3 Minutes] Sr. Team Member - TA & Employer Branding

    1 week ago

    Sāngli, India Star Union Dai-ichi Life Insurance Company Limited Full time

    Job Responsibilities - Evangelize Employer Branding and increase the Organization Effectiveness for SUD Life. - Develop and Administer Social Media strategies on LinkedIn, Ambition Box, Glassdoor, etc., to strengthen SUD Life brand as an “Employer of Choice” in the BFSI sector in India. - Execute events, Video Shoots to strengthen the unique Employee...

  • Sr. Team Member

    2 days ago

    Sāngli, India Star Union Dai-ichi Life Insurance Company Limited Full time

    Job description - The person will be responsible for conducting independent compliance-based process audits and reviews of the internal dept. processes, procedures, and practices to ensure adherence to all applicable IRDAI and other regulatory regulations, as well as internal policies and procedures related to insurance operations. This role involves...

  • Sr Engineer Well Completions

    4 days ago

    Sāngli, India Reliance Industries Limited Full time

    Interested candidates, kindly mail to enpcareers.hr@ril.com Job Accountabilities: Provide Completion Engineering and supervision support on the rig for on-going operations like usage of completion equipment, shore base preparation and ensure compliance with completion / intervention / testing program & sound engineering practices. - Identify materials and...

  • ▷ (Apply in 3 Minutes) Sr. Researcher - Design

    4 days ago

    Sāngli, India Aditya Birla Group Full time

    Essential Duties and Responsibilities Strategy Research-Led Strategic Foundation Assist in shaping new design opportunities and strategies by leveraging deep insights across Market Consumer and Trend research pillars aligning outcomes with the brand s design philosophy and synthesizing marketing mix data to identify positioning and opportunity...

  • ▷ Apply Now! Interior site engineer

    1 week ago

    Sāngli, India Jay Infra Full time

    Company Description We are a leading interior solutions firm specializing in end-to-end design, execution, and project management. Our expertise covers residential, commercial, and hospitality spaces, delivering high-quality interiors that blend functionality with aesthetics. With a strong focus on innovation, craftsmanship, and client satisfaction, we...

  • High Quality Character Illustration Designer only from Mumbai Navi Mumbai Thane Kalyan

    4 days ago

    Sāngli, India 27OCTOBERS LI.CA.SC.LE.® Full time

    Company Description 27OCTOBER'S LI.CA.SC.LE.® Role Description This is a freelance/part time contract job role for a High Quality Character Illustration Designer. The role involves creating high-quality 2D cartoon-anime character designs, and concept art for various projects including video games and animations. The designer will collaborate with other...

  • Barista

    4 days ago

    Sāngli, India Hunger Inc Hospitality Full time

    THE ROLE As a Barista at Bombay Sweet Shop you will play an essential role in providing a fantastic coffee experience to our customers You ll be responsible for brewing the perfect cup of coffee serving specialty beverages and sharing your passion for coffee with guests Your role will involve greeting customers offering recommendations and ensuring...

  • Senior Executive- Order To Cash – Cash Application And Credit Management

    4 days ago

    Sāngli, India NEC Software Solutions Full time

    Company Description NEC Software Solutions India On 1st July 2021 Rave Technologies became NEC Software Solutions India This change brought us under the global NEC Corporation brand We are proud to be part of an organisation with 122 years of experience in evolution with technology and innovation We have more than 30 years of experience in providing...

  • ▷ 3 Days Left: Delivery Consultant

    4 days ago

    Sāngli, India Amazon Full time

    DESCRIPTIONDevOps Architect who can lead DevOps culture automate CI CD pipelines infrastructure automation Terraform Ansible containerization Docker K8s and automation on AWS solutions Amazon has built a reputation for excellence with recent examples of being named 1 in customer service 1 most trusted and 2 most innovative Amazon has a...