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▷ [20/09/2025] Influencer Marketing Executive

4 weeks ago

Agra, India Oswaal Books Full time

Job Description

Key Responsibilities:

- Research and identify relevant influencers across various social media platforms.
- Develop and execute influencer marketing campaigns to meet brand objectives.
- Cultivate and maintain strong relationships with influencers, negotiating partnerships and contracts.
- Coordinate and manage influencer content creation and distribution.
- Monitor and analyze campaign performance metrics to optimize strategies and ROI.
- Stay updated on industry trends and best practices in influencer marketing.
- Collaborate with internal teams to integrate influencer marketing into overall marketing strategies.
- Ensure compliance with FTC guidelines and brand guidelines in all influencer collaborations.

Qualifications:

- Bachelors degree in Marketing, Communications, or related field.
- Proven experience in influencer marketing or social media management, preferably in a similar industry.
- Strong understanding of social media platforms and their respective audiences.
- Excellent communication and negotiation skills.
- Ability to think creatively and strategically to ideate compelling campaigns.
- Detail-oriented with strong organizational and project management skills.
- Proficient in analytics tools to track and measure campaign performance.
- Familiarity with influencer marketing platforms and tools is a plus.