GoPaisa - Content Writer (2-5 yrs)

5 days ago

Noida, India Go Paisa NetVentures Pvt Ltd Full time

Company Name- Gopaisa Netventures Pvt Ltd

Company Website - https://www.gopaisa.com/

Company Brief - GoPaisa is the best cashback & coupon site in India which is loved by millions of Indians. It's a one-stop affiliate store for the best online shopping deals, today's trending offers and the latest promo & coupon codes from 1500+ online shopping stores like Amazon, Flipkart, Myntra, MakeMyTrip, Nykaa, Boat, Mamaearth, WOW Skincare, Tata 1mg & many more.

Job Title- Content Writer

Experience - 2-3yrs

Location- Noida Sec 132

Job type- Full-time (Onsite)

Job Summary:

We are looking for a creative and detail-oriented Content Writer to develop compelling content that aligns with our brand identity and marketing goals. The ideal candidate should have hands-on experience in crafting engaging content across various platforms, particularly in the BFSI, SaaS, and advertising domains.

Key Responsibilities:

- Develop high-quality, engaging, and brand-aligned content to meet business objectives and audience needs.

- Brainstorm and pitch innovative content ideas tailored to target audiences.

- Write clear, concise, and persuasive copy for blogs, social media, landing pages, email newsletters, and other marketing materials.

- Conduct performance analysis of content to drive optimization and identify trends.

- Perform content gap analysis to uncover opportunities and refine content strategy.

- Manage and maintain an editorial calendar to ensure timely content delivery.

- Stay updated with content marketing trends and apply best practices.

- Collaborate with marketing, design, and SEO teams to enhance content quality and effectiveness.

Requirements:

- Bachelor's degree in Marketing, Communications, Journalism, Advertising, or a related field.

- Proven experience in content writing within BFSI, SaaS, or advertising industries.

- Excellent command over English and Hindi (both written and verbal).

- Strong project management and multitasking abilities.

- Expertise in crafting blog posts, articles, email campaigns, and landing page copy.

- Solid understanding of SEO principles and ability to optimize content for search engines.

- Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, or similar platforms.

- Proficiency in using content management systems, especially WordPress.

- Strong organizational skills with an ability to meet deadlines and manage time efficiently.

- Self-motivated and a collaborative team player.

Note- Interested candidates can share cv

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