Brand Manager

2 weeks ago

Mumbai, India Walk In Solutions Full time

We have an opportunity of Brand Manager (Foods) for FMCG client based at Mumbai. Job Tittle: Brand Manager Reporting to: Business Head Location: Mumbai Role Purpose: This role requires a strategic thinker who can drive business growth through innovative product development and effective marketing strategies. Key Responsibilities: Brand Strategy and Development: - Develop and execute comprehensive brand strategies to enhance market presence and drive growth. - Conduct market research to identify trends, consumer preferences, and competitor activity. - Collaborate with cross-functional teams to align brand goals with business objectives. White Space Analysis: - Identify untapped market opportunities (white spaces) through consumer insights and market analysis. - Develop strategies to capitalize on these opportunities, ensuring alignment with brand positioning. New Product Development (NPD): - Lead the development of new products, ensuring they meet consumer needs and brand standards. - Work closely with R&D, marketing, and sales teams to launch innovative products that drive category growth. Launch Management: - Coordinate all aspects of new product launches, including marketing campaigns, packaging design, and distribution logistics. - Ensure timely and successful launches by managing timelines, budgets, and stakeholder expectations. Packaging and Design: - Oversee the design and development of packaging that reflects brand identity and appeals to target consumers. - Ensure compliance with regulatory requirements and brand standards. Consumer Experience: - Manage consumer feedback and insights to inform product development and marketing strategies. - Foster a consumer-centric approach across the organization. Team Leadership: - Supervise a team of consumer affairs coordinators and other relevant staff. - Coach team members to enhance their skills and performance. Budget Management: - Allocate and manage brand budgets effectively to achieve marketing and sales objectives. - Monitor ROI on marketing initiatives and adjust strategies as needed. Collaboration and Communication: - Work closely with advertising agencies, distributors, and other external partners to execute brand strategies. - Communicate brand performance and strategies to senior management and stakeholders. Skills and Qualifications: - MBA Preferred with 4+ years of experience brand management or a related role, with experience in product development and marketing strategy. - Strong analytical, strategic, and communication skills. Ability to lead cross-functional teams and manage multiple projects simultaneously. - Understanding of consumer trends, market dynamics, and product development processes.

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