Social Media Manager
2 days ago
Job Description About Diving Swan Diving Swan is a modern demi-fine jewelry brand crafted for the confident, expressive woman. We are building a global brand from India, rooted in minimalism, elegance, and everyday luxury. Founded by an IIM Ahmedabad alum with 15+ years of experience across four unicorns, and backed by top unicorn founders as investors and mentors, we're creating India's next iconic global D2C brand, one piece of jewelry at a time. Role Overview You will own the entire content + social ecosystem of Diving Swan from ideas to shoots to publishing to community engagement. This is a hands-on role where you will ideate, script, shoot, edit, post, and manage communication across social platforms. Your work will directly shape how the world experiences the Diving Swan. Key Responsibilities - Content Creation & Production - Plan and execute a monthly content calendar across all channels. - Create high-quality product videos for Instagram, Facebook, YouTube Shorts, Pinterest, and paid ads. - Coordinate and manage product and lifestyle shoots (models, props, locations, moodboards). - Edit images & videos using Canva, Adobe photoshop, CapCut, Lightroom, etc. - Script, storyboard, and produce content including UGC-style videos. - Create interactive content, including interviewing people, recording conversations, and producing social-first content pieces. - Work with freelancers (editors, photographers, videographers) when needed. - Social Media Management - Own Diving Swan's presence across Instagram, Facebook, Pinterest, and more. - Write captions, schedule posts, maintain brand tone, and ensure visual consistency. - Manage and grow the community through active engagement comments, DMs, stories, and collaborations. - Monitor performance, track insights, and optimize content to increase reach & conversions. - Influencer Marketing & Creator Collaborations - Identify, evaluate, and onboard 50 to 70 influencers each month relevant to the jewelry/fashion/lifestyle space. - Script content for influencers and guide them on shoot expectations. - Execute influencer campaigns end-to-end outreach, negotiation, content tracking, reposting, and performance analysis. - Customer Communication & Funnel Management - Handle customer queries via social media DMs, WhatsApp, and phone calls. - Convert warm leads into buyers by providing product information, recommendations, and styling support across the user journey. - Maintain communication hygiene across pre-sales, follow-ups, and post-purchase support. - Coordinate with operations teams for customer requests. Requirements - 2 - 4 years of experience in content creation, social media, or marketing - ideally in D2C, fashion, jewelry, beauty, or lifestyle. - Strong skills in Canva, Adobe Photoshop, CapCut, Lightroom, and basic video editing. - Ability to shoot basic yet aesthetic product/lifestyle videos on a phone. - Strong aesthetic sense, especially in luxury/minimalistic brands. - Excellent communication skills in English & Hindi. - Comfortable talking to customers, creators, and the camera. - Ability to manage multiple tasks in a fast-paced startup environment. What We Offer - Creative freedom and ownership of the brand's digital identity. - A fast-paced, high-growth learning environment. - Mentorship from unicorn startup leaders. - Competitive fixed salary + performance incentives. The opportunity to grow with a global brand in its early stages. Skills: social media management,communication,photo shoot production,customer support,video editing,graphic design,social media
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