Social Media Manager
1 day ago
Job Description About Personal Touch Skincare Personal Touch Skincare is a new-age beauty brand dedicated to elevating everyday skincare through deep product research, a sharp fashion-led aesthetic, and a commitment to quality. We aim to make premium skincare accessible and deliver a luxurious, science-meets-style experience to every consumer. As we scale rapidly across digital channels, we are looking for a Social Media Manager who can build our brand presence, shape our online voice, and create thumb-stopping content that engages and converts. Role Overview We are looking for a strategic yet hands-on Social Media Manager who can own our social presence across Instagram, YouTube, Facebook, Pinterest, Reddit and emerging platforms. This is a creative + analytical role that requires strong understanding of D2C brands, especially in the beauty and skincare space. You will work closely with the founders, creative, and performance marketing teams to build a strong brand identity and deliver measurable growth. Key Responsibilities Social Strategy & Planning - Develop monthly social media strategies aligned with brand and campaign objectives. - Create and manage a detailed content calendar across platforms. - Identify trending formats, audio, and micro-moments relevant to skincare and beauty. Content Execution - Work with in-house designers, video editors, and influencers to produce high-quality content. - Ideate reel concepts, story themes, product features, and campaign creatives. - Ensure all content reflects brand tone, aesthetic, and guidelines. Platform Management - Manage daily postings, publishing, captions, community interactions, and DMs. - Optimise content for performance (hashtags, posting time, format variations). Community Building - Engage with followers, respond to comments/DMs, and nurture brand advocates. - Identify and collaborate with nano/micro influencers for product reviews, UGC, and ongoing campaigns. Analytics & Reporting - Track platform KPIs (reach, engagement, saves, shares, follower growth). - Analyse weekly and monthly metrics to identify what's working. - Present insights and improvement ideas to leadership consistently. Required Skills & Qualifications - 36 years of experience in Social Media Marketing, preferably with D2C, e-commerce, beauty, skincare, or fashion brands. - Strong grasp of Instagram-first strategy (Reels, carousels, stories, and influencer-led content). - Excellent writing skills for captions, scripts, and storytelling. - Working knowledge of analytics tools (Meta Insights, IG Analytics, third-party tools). - Experience in content strategy, trend spotting, and understanding youth culture. - Ability to work in a fast-paced startup-like environment. - A passion for beauty/skincare is a strong advantage. - Bachelor's degree in Marketing, Communications, Digital Media, or related field preferred. What We Offer - Opportunity to shape the digital voice of a fast-growing beauty brand. - High ownership, autonomy, and direct impact on brand identity. - A creative environment with room to experiment and grow. - Competitive compensation aligned with experience.
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