Community Manager

Job Description Role : Community Manager Job Location: Hyderabad Work Timings: 10-7pm Working Days: 5 Days per week Role Overview As a Community Manager for the Academy product, you'll be the driving force behind student motivation and engagement. You'll design and execute online engagement initiatives, build a strong digital community culture, and ensure learners stay active and inspired throughout their journey. Key Responsibilities 1. Community Engagement & Experience - Develop and execute strategies to increase community engagement and participation across various online platforms, including social media, forums, and other relevant channels. - Initiate and participate in discussions, responding to comments, messages, and inquiries promptly and thoughtfully. - Design and execute engagement activities like learning challenges, discussions, polls, and shoutouts to drive active participation. - Recognize milestones such as certifications, project completions, and long learning streaks, and celebrate them publicly. - Foster a sense of belonging and camaraderie among community members by creating and curating valuable and relevant content. 2. Communication, Content & Coordination - Plan and manage community communication across WhatsApp, Email and other digital channels. - Create engaging content like announcements, updates, nudges, and spotlight posts tailored to the learner journey. - Script short-form video content (3060 sec reels, announcement videos, highlights) and collaborate with design/video teams for execution. - Collaborate cross-functionally with: - Customer Success (CS) to get insights on active/inactive learners and plan re-engagement strategies. - Design & Creative teams to develop posters, infographics, and social media assets. - Tech & Product teams to explore new in-platform engagement features, notification ideas, and automation flows. - Marketing to align tone, visual style, and student stories with the overall brand direction. - Maintain a content calendar to ensure timely rollouts of community updates and campaigns. 3. Engagement Campaigns & Re-engagement - Ideate, plan, and run digital campaigns (AMAs, contests, Q&As, coding challenges, or themed challenges). - Design re-engagement workflows to revive inactive users through creative communication and incentives. - Continuously test new formats like gamification, streak-based challenges, feedback loops, and reward systems. 4. Events & Live Activities - Plan and promote online events like webinars, workshops, community talks, and live sessions. - Drive event engagement with pre-buzz content, live interactions, and post-event highlights or reels. - Coordinate with community ambassadors to amplify event visibility and foster peer-led participation. 5. Insights & Reporting - Track engagement metrics (active users, participation rates, retention, campaign ROI). - Share actionable insights and recommendations with leadership and other teams. - Use data to identify engagement drop-offs and develop strategies for improvement. Preferred Skills & Experience - 12 years of experience in community management, digital engagement, or student success roles - Strong passion for and understanding of community building, social dynamics, and online engagement. - Strong written and verbal communication skills. - Creative thinker with the ability to script, brief, and collaborate on digital/video content. - Ability to empathize, listen, and engage with a diverse range of community members. - Strong coordination skills across Product, Tech, Design, CS, and Marketing teams. - Comfortable working with design tools and community platforms ( WhatsApp, Canva, CRM dashboards, etc.). - Self-starter with excellent project management and multi-tasking ability. - Knowledge of the industry and market trends related to NxtWave's products or services (if applicable) is a plus. Bonus Points If You Have - Prior experience building or managing an online learner or student community. - Understanding of engagement analytics and campaign optimization. - A knack for creating viral or relatable student-facing content (memes, reels, success stories, etc.). - Experience driving cross-team projects or community-led initiatives.